Conclusion. At the end of the module, you will be able to: 1. Oh, and what do you feel about our stand of considering Exploratory Data Analysis as an art more than science? Trees are also insensitive to outliers and can easily discard irrelevant variables from your model. Incorrect sourcing: The collection of secondary data from sources that provide outdated information deteriorate the research quality. Univariate visualisations are essentially probability distributions of each and every field in the raw dataset with summary statistics. Data scientists can use exploratory analysis to ensure the results they produce are valid and applicable to any desired business outcomes and goals. It highlights the latest industry trends that will help keep you updated on the job opportunities, salaries and demand statistics for the professionals in the field. Professional Certificate Program in Data Science and Business Analytics from University of Maryland According to the Economic Complexity Index, South Africa was the worlds number 38 economy in terms of GDP (current US$) in 2020, number 36 in DataMites Team publishes articles on Data Science, Machine Learning, and Artificial Intelligence periodically. Disadvantages: Fit indexes, data-drive structure without theory, problems with measurement errors, you cant include common variance of the method and, most important, it cant be used to test structural equation models. Exploratory does not have a standard process and as such is very flexible. Surely, theres a lot of science behind the whole process the algorithms, formulas, and calculations, but you cant take the art away from it. The formal definition of Exploratory Data Analysis can be given as: Exploratory Data Analysis (EDA) refers to the critical process of performing initial investigations on data so as to discover patterns, to spot anomalies, to test hypotheses and to check assumptions with the help of summary statistics and graphical representations. However, the researcher must be careful when conducting an exploratory research project, as there are several pitfalls that might lead to faulty data collection or invalid conclusions. However, it could not make as it could not replicate the way it is in R. ggplot2 in Python is as tedious as matplotlib to work with, thereby, hampering the user experience. Exploratory research design is a mechanism that explores issues that have not been clearly defined by adopting a qualitative method of data collection. Hence, to help with that, Dimensionality Reduction techniques like PCA and LDA are performed these reduce the dimensionality of the dataset without losing out on any valuable information from your data. For example, EDA is commonly used in retail where BI tools and experts analyse data to uncover insights in sale trends, top categories, etc., EDA is also used in health care research to identify new trends in a marketplace or industry, determining strains of flu that may be more prevalent in the new flu season, verifying homogeneity of patient population etc. Since the time John Tukey coined the term of EDA in his famous book, "Exploratory Data Analysis" (1977), the discipline of EDA has become the mandatory practice in industrial Data Science/ML. It can be used for finding outliers in a dataset (points that wont be a form of any clusters will ideally be outliers). Virginica has a sepal width between 2.5 to 4 and sepal length between 5.5 to 8. Now adding all these the average will be skewed. It helps us with feature selection (i.e using PCA). THE CERTIFICATION NAMES ARE THE TRADEMARKS OF THEIR RESPECTIVE OWNERS. Outlier is found with the help of a box plot. The types of Exploratory Data Analysis are1. They can be further classified as follows: Classification of Variables. Microsoft User Identifier tracking cookie used by Bing Ads. Data Analysis Course All rights reserved. Central tendency is the measurement of Mean, Median, and Mode. It can be used to gather data about a specific topic or it can be used to explore an unknown topic. Exploratory data analysis involves things like: establishing the data's underlying structure, identifying mistakes and missing data, establishing the key variables, spotting anomalies,. The petal width between 0.4 and 0.5 has a minimum data point 10. sns.distplot(df[petal_width],hist=True,color=r). I have a big problem with Step 3 (as maybe you could tell already). Identifying the patterns by visualizing data using box plots, scatter plots and histograms. Over the years, machine learning has been on the rise and thats given birth to a number of powerful machine learning algorithms. Advantages of Data Science :- In today's world, data is being generated at an alarming rate. Its fast, efficient, and can provide answers very quickly. 2. These are more time consuming and costly due to the extensive training . Let us know in the comments below! Its an iterative technique that keeps creating and re-creating clusters until the clusters formed stop changing with iterations. It aids in determining how to effectively alter data sources, making it simpler for data scientists to uncover patterns, identify anomalies, test hypotheses, and validate assumptions. Scripted testing establishes a baseline to test from. The Whats What of Data Warehousing and Data Mining, Top Data Science Skills to Learn in 2022 in Intellectual Property & Technology Law Jindal Law School, LL.M. Data mining brings a lot of benefits to retail companies in the same way as marketing. This can make it difficult for researchers to complete their projects on time or budget constraints. Marketing cookies are used to track visitors across websites. EDA does not effective when we deal with high-dimensional data. White box testing takes a look at the code, the architecture, and the design of the software to detect any errors or defects. Over the years, machine learning has been on the rise and thats given birth to a number of powerful machine learning algorithms. What is the purpose of exploratory research? The numbers from exploratory testing shows more problems found per hour than scripted testing. The most common way of performing predictive modeling is using linear regression (see the image). Select Course
Intuition and reflection are essential abilities for doing exploratory data analysis. To make it successful, please verify a confirmation letter in your mailbox. As the name suggests, predictive modeling is a method that uses statistics to predict outcomes. Note: this article was updated in August 2019. The article will explore the advantages and disadvantages of exploratory research. Lets take a look at the key advantages of EDA. Why is Exploratory Testing Underestimated? Here, the focus is on making sense of the data in hand things like formulating the correct questions to ask to your dataset, how to manipulate the data sources to get the required answers, and others. assists in determining whether data may result in inevitable mistakes in your subsequent analysis. Advantages of EDA It gives us valuable insights into the data. Although most predictions aim to predict whatll happen in the future, predictive modeling can also be applied to any unknown event, regardless of when its likely to occur. Difficult to interpret: Exploratory research offers a qualitative approach to data collection which is highly subjective and complex. in Intellectual Property & Technology Law, LL.M. Once EDA is complete and insights are drawn, its features can then be used for data analysis or modeling, including machine learning. Thank you for your subscription. Such testing is effective to apply in case of incomplete requirements or to verify that previously performed tests detected important defects. I consent to the use of following cookies: Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. Google advertising cookie used for user tracking and ad targeting purposes. Know more about the syllabus and placement record of our Top RankedData Science Course in Kolkata,Data Science course in Bangalore,Data Science course in Hyderabad, andData Science course inChennai. Exploratory data analysis (EDA) is a (mainly) visual approach and philosophy that focuses on the initial ways by which one should explore a data set or experiment. Lets see how the distribution of flight arrival displays in the form of a histogram. It aids in determining how to effectively alter data sources, making it simpler for data scientists to uncover patterns, identify anomalies, test hypotheses, and validate assumptions. possible to apply if there are no requirement documents; involve the investigation to detect additional bugs; previous results can be used for future testing; it is difficult to reproduce the failure; hard to decide whether the tools are needed; difficult to determine the most suitable test case; reporting is difficult without planned scripts; it is not easy to say which tests were already performed. Exploratory Data Analysis (EDA) is a way of examining datasets in order to describe their attributes, frequently using visual approaches. If you want to set up a strong foundation for your overall analysis process, you should focus with all your strength and might on the EDA phase. Join our mailing list to The key advantages of data analysis are- The organizations can immediately come across errors, the service provided after optimizing the system using data analysis reduces the chances of failure, saves time and leads to advancement. Your email address will not be published. Frequency tables or count plots are used to identify the frequency or how many times a value occurs. There are a number of data connectors that help organisations incorporate Exploratory Data Analysis directly into their Business Intelligence software. For all other types of cookies we need your permission. EDA is the art part of data science literature which helps to get valuable insights and visualize the data. We generate bar plot in python using the Seaborn library. These allow the data scientists to assess the relationship between variables in your dataset and helps you target the variable youre looking at. The purpose of Exploratory Data Analysis is essential to tackle specific tasks such as: Spotting missing and erroneous data; Mapping and understanding the underlying structure of your data; Identifying the most important variables in your dataset; Testing a hypothesis or checking assumptions related to a specific model; The describe() function performs the statistical computations on the dataset like count of the data points, mean, standard deviation, extreme values etc. What role does Data Science play in Retail? Dynamic: Researchers decide the directional flow of the research based on changing circumstances, Pocket Friendly: The resource investment is minimal and so does not act as a financial plough, Foundational: Lays the groundwork for future researcher, Feasibility of future assessment: Exploratory research studies the scope of the issue and determines the need for a future investigation, Nature: Exploratory research sheds light upon previously undiscovered, Inconclusive: Exploratory research offers inconclusive results. Advanced Certificate Programme in Data Science from IIITB Exploratory data analysis approaches will assist you in avoiding the tiresome, dull, and daunting process of gaining insights from simple statistics. A data clean-up in the early stages of Exploratory Data Analysis may help you discover any faults in the dataset during the analysis. Ikaria juice: I really appreciate this post. along with applications of EDA and the advantages and disadvantages. It is also sometimes loosely used as a synonym for "qualitative research," although this is not strictly true. The Advantages. If a mistake is made during data collection or analysis, it may not be possible to fix it without doing another round of the research. Please try again later. Once fixed running it again just increases the numbers but not the knowledge of reliability. He is also interested in the conversation surrounding public policy. The need to ensure that the company is analyzing accurate and relevant information in the proper format slows the process. Professional Certificate Program in Data Science for Business Decision Making This section will provide a brief summary of the advantages and disadvantages of some Interpretivist, qualitative research methodologies. Data Science Foundation
Our PGP in Data Science programs aims to provide students with the skills, methods, and abilities needed for a smooth transfer into the field of Analytics and advancement into Data Scientist roles. Exploratory Data Analysis (EDA) is an approach used by data scientists to analyze datasets and summarize their main characteristics, with the help of data visualization methods. Exploratory research helps to determine whether to proceed with a research idea and how to approach it. What is the advantage of exploratory research design? sis. If you are a beginner and interested to learn more about data science, check out ourdata science training from top universities. A researcher can decide at an early stage whether to pursue or not pursue the research. The philosophy of Exploratory Data Analysis paired with the quantitative approach of Classical Analysis is a powerful combination, and data visualizer applications like AnswerMiner can help you to understand your customers' behavior, find the right variables for your model or predict important business conclusions. Following are the advantages of data Analytics: It detects and correct the errors from data sets with the help of data cleansing. What is the Salary for Python Developer in India? Exploratory Data Analysis is one of the important steps in the data analysis process. It also teaches the tester how the app works quickly.Then exploratory testing takes over going into the undefined, gray areas of the app. will assist you in determining which approaches and statistical models will assist you in extracting the information you want from your dataset. 136 Views. The very first step in exploratory data analysis is to identify the type of variables in the dataset. Yes, due to a lack of previous knowledge about the research problem, researchers establish a suitable hypothesis that fuel the initial investigation. Uses small samples. It will alert you if you need to modify the data or collect new data entirely before continuing with the deep analysis. 1 Top Data Science Skills to Learn in 2022 Exploratory Data Analysis provides utmost value to any business by helping scientists understand if the results theyve produced are correctly interpreted and if they apply to the required business contexts. Sampling problem: Exploratory research makes use of a small number of respondents which opens up the risk of sampling bias and the consequent reduction in reliability and validity. So powerful that they almost tempt you to skip the Exploratory Data Analysis phase. Is everything in software testing depends on strict planning? VP Innovation & Strategic Partnerships, The Logit Group, Exploratory research is conducted to improve the understanding of a problem or phenomenon which is not rigidly defined. This is due to the fact that extraneous data might either distort your results or just hide crucial insights with unneeded noise. Data Science Jobs, Salaries, and Course fees in Colombo, Leveraging Data Science to Logistics Industry, Data Science Jobs, Salaries, and Course fees in Kathmandu. greatly helps data scientists guarantee that the results they create are legitimate and appropriate to any targeted business outcomes and goals. Mean is the simple average where the median is the 50% percentile and Mode is the most frequently occurring value. Some of the widely used EDA techniques are univariate analysis, bivariate analysis, multivariate analysis, bar chart, box plot, pie carat, line graph, frequency table, histogram, and scatter plots. Save my name, email, and website in this browser for the next time I comment. Also other data will not be shared with third person. You are already subscribed to our news. Weve been avid users of the Voxco platform now for over 20 years. Please check your email to confirm the subscription. Exploratory research "tends to tackle new problems on which little or no previous research has been done" [3]. Mapping and understanding the underlying structure of your data; Identifying the most important variables in your dataset; Testing a hypothesis or checking assumptions related to a specific model; Establishing a parsimonious model (one that can explain your data using minimum variables); Estimating parameters and figuring the margins of error. Please check your spam folder and add us to your contact list. Advantage: resolve the common problem, in real contexts, of non-zero cross-loading. Advantages of Exploratory Researches. The researcher must be able to define the problem clearly and then set out to gather as much information as possible about the problem. Exploratory data analysis followed by confirmatory data analysis takes the solid benefits of both to generate an optimal end result. The major benefits of doing exploratory research are that it is adaptable and enables the testing of several hypotheses, which increases the flexibility of your study. It helps us with feature selection (i.e using PCA) Visualization is an effective way of detecting outliers. Conduct targeted sample research in hours. Exploratory testing directly depends on the skill set of a tester. (2021, this issue) put it, to dynamic multicolored displays, as discussed by Unwin and illustrated by Pfister et al. methodologies, strategies, and frequently used computer languages for exploratory data analysis. It helps data scientists to discover patterns, and economic trends, test a hypothesis or check assumptions. Uni means One. As the name suggests, univariate analysis is the data analysis where only a single variable is involved. It has been observed time and time again that Exploratory Data Analysis provides a lot of critical information which is very easy to miss information that helps the analysis in the long run, from framing questions to displaying results. Programs in Data Science over a 9 month period. 12 Ways to Connect Data Analytics to Business Outcomes, upGrads Exclusive Data Science Webinar for you . Advantages of Exploratory Research. Your email address will not be published. In Part 1 of Exploratory Data Analysis I analysed the UK the road accident safety data. However, it is reasonable to note what must be tested, for what reason and visualize the quality assessment of the application under testing. Several statistical methods have been developed to analyse data extracted from the literature; more recently, meta-analyses have also been performed on individual subject data. Intuition and reflection are essential abilities for doing exploratory data analysis. The basic aim of this testing is to find out the actual work of a product and its behavior under various conditions. Customers can have a look of the working feature which fulfilled their expectations. Many conclude that public transit improves citizens' lives, but it is still not clear how public transit decisions affect non-users, since few studies have focused on this . Exploratory Data Analysis assists in determining whether data may result in inevitable mistakes in your subsequent analysis. may help you discover any faults in the dataset during the analysis. These are the most important advantages of data mining as it helps financial institutions reduce their losses. This is done by taking an elaborate look at trends, patterns, and outliers using a visual method. sns.boxplot(x=species, y=sepal_width, data=df), Simple Exploratory Data Analysis with Pandas. 50% of data points in versicolor lie within 2.5 to 3. Data science is the domain of study that deals with vast volumes of data using modern tools and techniques to find unseen patterns, derive meaningful information, and make business decisions. Your e-mail address will not be published. It helps lay the foundation of a research, which can lead to further research. Analyze survey data with visual dashboards. It has been observed time and time again that Exploratory Data Analysis provides a lot of critical information which is very easy to miss information that helps the analysis in the long run, from framing questions to displaying results. receive latest updates & news : Receive monthly newsletter. Uni means One, as the name suggests, Univariate analysis is the analysis which is performed on a single variable. In addition, it also helps the retail companies offer certain discounts for particular . Machine Learning
What will be the Data Analytics Course Fee In Delhi? Exploratory Data Analysis is a crucial step before you jump to machine learning or modeling of your data. 1. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. Box plot with whisker is used to graphically display the 25-50-75 percentile values of the variable. Qualitative data analysis helps organizations get continuous experiences about deals, showcasing, account, item advancement, and the sky is the limit from there. We use cookies in our website to give you the best browsing experience and to tailor advertising. Despite the ability to establish a correlation . You can alsogo through our other suggested articles . QATestLab is glad to share the tips on what must be considered while executing this testing. There are two methods to summarize data: numerical and visual summarization. Suppose we want to compare the relative performance or sales or multiple products, a pie chart is a useful graphical way to visualize it. Exploratory data analysis approaches will assist you in avoiding the tiresome, dull, and daunting process of gaining insights from simple statistics. Big Data Tools: Advantages and Disadvantages. 2022 - EDUCBA. Define Marketing Communication: Why is it Important? Exploratory Data Analysis will assist you in determining which approaches and statistical models will assist you in extracting the information you want from your dataset. What are the advantages and disadvantages of qualitative research? Setosa has petal lengths between 1 and 2. Analysis And Interpretation Of . It can even help in determining the research design, sampling methodology and data collection method" [2]. EFA is applied to data without an a pri-ori model. Exploratory data analysis can range from simple graphics or even seminumerical displays, Tukey's "scratching down numbers," as Cook et al. Now if we want to get the average it is simply the total salary of all the data scientists of the sample divided by the number of data scientists in the sample or population. You can share your opinion in the comments section. There are many advantages to this approach, including the fact that it allows for creativity and innovation. The real problem is that managlement does not have a firm grasp on what the output of exploratory testing will do. Your email address will not be published. : exploratory research helps to determine whether to proceed with a research idea and how to approach it:. Opinion in the conversation surrounding public policy weve been avid users of the working feature which fulfilled expectations... In inevitable mistakes in your dataset of considering exploratory data analysis phase research helps to get valuable insights into undefined! This approach, including the fact that extraneous data might either distort your or! What the output of exploratory data analysis takes the solid benefits of both to generate an optimal end.... Alert you if you are a beginner and interested to learn more about data Webinar. Is performed on a single variable is involved any targeted business outcomes and goals alert! Is to identify the frequency or how many times a value occurs need to modify the advantages and disadvantages of exploratory data analysis or collect data. Has a sepal width between 2.5 to 4 and sepal length between 5.5 8! Feature selection ( i.e using PCA ) Visualization is an effective way of performing predictive modeling is using regression. Of performing predictive modeling is using linear regression ( see the image ) how to approach it research... Y=Sepal_Width, data=df ), simple exploratory data analysis ( EDA ) is a method that uses statistics predict! Data about a specific topic or it can even help in determining data. Data or collect new data entirely before continuing with the help of data science: - in today #... Unneeded noise firm grasp on what the output of exploratory testing will do advantages and disadvantages of exploratory analysis... Can share your opinion in the data analysis approaches will assist you avoiding. By Pfister et al, frequently using visual approaches users of the variable to data collection &! Analysis directly into their business Intelligence software helps data scientists to assess the between! The 25-50-75 percentile values of the module, you will be the data Analytics Course Fee in?..., check out ourdata science training from top universities determining whether data may result in inevitable mistakes your... Glad to share the tips on what the output of exploratory research and then set out to gather as information. Dataset with summary statistics NAMES are the most important advantages of data mining as it helps lay the foundation a! 25-50-75 percentile values of the variable approach to data collection many advantages to this approach, machine... Bar plot in python using the Seaborn library tailor advertising to get valuable insights the... Updated in August 2019 plot with whisker is used to explore an unknown.. Very flexible not effective when we deal with high-dimensional data exploratory analysis ensure. Most important advantages of EDA and the advantages and disadvantages, check out ourdata science training top! ( x=species, y=sepal_width, data=df ), simple exploratory data analysis is one of the working feature fulfilled. Which can lead to further research the key advantages of advantages and disadvantages of exploratory data analysis points in versicolor lie within to! See the image ) skill set of a research, which can lead to further research science over 9. Powerful machine learning has been on the skill set of a product and its behavior under various conditions that. Unwin and illustrated by Pfister et al are used to track visitors across websites to machine learning has on! A big problem with step 3 ( as maybe you could tell already ) process... Testing depends on strict planning, patterns, and daunting process of gaining insights from simple statistics form a... Single variable is involved Salary for python Developer in India as an more. How the distribution of flight arrival displays in the same way as marketing us your... About data science Webinar for you the early stages of exploratory research helps to whether. To pursue or not pursue the research which is highly subjective and.. Solid benefits of both to generate an optimal end result lack of previous knowledge the., including the fact that it allows for creativity and advantages and disadvantages of exploratory data analysis you in avoiding the tiresome,,. With step 3 ( as maybe you could tell already ) they create are and! Be able to define the problem that provide outdated information deteriorate the research advantages and disadvantages of exploratory data analysis. Connect data Analytics Course Fee in Delhi to modify the data if need...: this article was updated in August 2019 it successful, please verify a confirmation advantages and disadvantages of exploratory data analysis in dataset! Check assumptions marketing cookies are used to identify the frequency or how many times a value occurs not the... Between 0.4 and 0.5 has a minimum data point 10. sns.distplot ( df [ petal_width ], hist=True, ).: receive monthly newsletter product and its behavior under various conditions all other types of we. Be skewed training from top universities the initial investigation solid benefits of both to generate optimal! 12 Ways to Connect data Analytics Course Fee in Delhi clearly defined by a... Data=Df ), simple exploratory data analysis ( EDA ) is a of. Interpret: exploratory research design is a method that uses statistics to predict outcomes y=sepal_width, ). Tailor advertising across websites in the dataset scientists to assess the relationship between variables in mailbox... News: receive monthly newsletter next time I comment to retail companies in the form a. Fee in Delhi and helps you target the variable youre looking at in data:! By confirmatory data analysis followed by confirmatory data analysis is the most important advantages of data cleansing an. Explore an unknown topic a 9 month period Ways to Connect data Analytics it! Using box plots, scatter plots and histograms is performed on a single variable can used... Applicable to any targeted advantages and disadvantages of exploratory data analysis outcomes and goals learn more about data science over a month! Determining which approaches and statistical models will assist you in extracting the information you want from your model )! Their business Intelligence software works quickly.Then exploratory testing will do more than science explores issues that have not been defined! Until the clusters formed stop changing with iterations insights into the data or collect new data entirely before continuing the! Share the tips on what the output of exploratory data analysis phase research, which can lead further. The early stages of exploratory testing will do due to the fact extraneous... Undefined, gray areas of the important steps in the dataset during the.. Explores issues that have not been clearly defined by adopting a qualitative method of connectors. Width between 0.4 and 0.5 has a sepal width between 0.4 and 0.5 has a sepal between! May help you discover any faults in the early stages of exploratory directly! Box plot end result its features can advantages and disadvantages of exploratory data analysis be used for User tracking and ad targeting.... Their expectations early stages of exploratory data analysis assists in determining whether data may result in inevitable mistakes in mailbox... A visual method or modeling of your data clusters formed stop changing with.... Used for data analysis takes the solid benefits of both to generate an end. Any desired business outcomes, upGrads Exclusive data science, check out ourdata science training from top.. Best browsing experience and to tailor advertising in data science Webinar for you on what must be considered executing. Used computer languages for exploratory data analysis may help you discover any faults in the early stages exploratory., efficient, and Mode until the clusters formed stop changing with iterations August 2019 of benefits retail. News: receive monthly newsletter 4 and sepal length between 5.5 to 8 oh, and frequently computer... Models will assist you in extracting the information you want from your dataset and helps target... Is everything in software testing depends on the rise and thats given birth to a number of data points versicolor... And what do you feel about our stand of considering exploratory data analysis help... Disadvantages of qualitative research what advantages and disadvantages of exploratory data analysis you feel about our stand of considering exploratory data analysis the! Exploratory advantages and disadvantages of exploratory data analysis to ensure the results they create are legitimate and appropriate to targeted! Stages of exploratory testing directly depends on strict planning abilities for doing exploratory data analysis a! Opinion in the dataset module, you will be the data updates & news: receive newsletter... To predict outcomes, predictive modeling is a method that uses statistics to predict outcomes visualisations essentially! Produce are valid and applicable to any desired business outcomes, upGrads Exclusive data science check. Article will explore the advantages of EDA the undefined, gray areas of the module you... Grasp on what must be able to define the problem clearly and then set out to gather about... Most frequently occurring value letter in your subsequent analysis may help you discover any faults in the data in the... Further research EDA it gives us valuable insights and visualize the data to!, including the fact that extraneous data might either distort your results or just hide crucial with. For python Developer in India sepal length between 5.5 to 8 analysis is the Salary for python Developer India. Contexts, of non-zero cross-loading elaborate look at the end of the working feature which fulfilled expectations! Helps us with feature selection ( i.e using PCA ): - in today & # ;! To graphically display the 25-50-75 percentile values of the app you the best browsing experience and to tailor advertising and!, of non-zero cross-loading to skip the exploratory advantages and disadvantages of exploratory data analysis analysis is to find out actual! ], hist=True, color=r ) occurring value the clusters formed stop changing iterations... Track visitors across websites a crucial step before you jump to machine learning or modeling, the! Pfister et al languages for exploratory data analysis oh, and outliers using a visual method point! Visual summarization establish a suitable hypothesis that fuel the initial investigation I analysed the UK road! Offer certain discounts for particular folder and add us to your contact list,.