We met with Illinois Hennessy Brand Ambassador Alexis Brown in advance of this year's Black History Month to hear her perspective on what it means for one of the world's highest-selling, internationally recognized brands to take pride in having the Black community as an integral part of its history, legacy, and market share. Stay Active on Social Media. Q&A with Jancis Robinson OBE MW, about JancisRobinson.com sponsoring the WSET Outstanding Alumni Award. Stories have always been one of the most effective ways to connect with people. In what we can only describe as a "smooth" move, Hennessy announced "Crazy Rich Asians" star Henry Golding as its official Prestige & Rare Cognac Collection ambassador at an event held at. Based on what we know about millennials and Gen Z, the average consumer relies on recommendations from social media when researching products and services. Foster says: Theres a perception in the industry that brand ambassadors spend all their time drinking in bars and socialising which is true to an extent but there is a lot of hard work that takes place behind the scenes, often combined with a lot of travel. With the growing popularity of unfiltered content and everyday influencers, brands are looking to build relationships with satisfied customers who can advertise for them. The rules for being a brand ambassador differ by company, but the end goal is the same: Your job is to promote the brand through your social media channels and on campus. Meanwhile, influencers use their personal tone to tell their audience about a brand's offerings. Essentially, this is word-of-mouth marketing to a very large potential audience. Hennessy continues to be an industry leader because theyve been intentional with their forward-thinking for more than 250 years. Not only do your customers already know the ins and outs of your brand, but also introduce your products to your intended audience. You share the brand's values. How to apply for shein ambassador program. Therefore, their social media accounts need to maintain a 'fashion feel.'. Brent Barnhart is a professional writer and content critic. To build excitement about a product or service, brand ambassadors should exude enthusiasm that will attract the public. #tfbornthiswaycontest #toofaced, Posted by Too Faced Cosmetics onSaturday, August 15, 2020. What would be your favorite way to interact with our audience? You can also sign up with agencies or platforms that connect ambassadors with brands. You can also hone in on potential brand advocates using tools like Sprout Social. Discover compatible brands. Highlight their posts or actions that align well with your mission and values, as further reasons that they should sign on. Helping to develop product marketing campaigns. From there, you can assess their social following to see if theres potential for a partnership. Those who have a website should have a sponsorship page where you can express what you can offer to potential clients. Roger Dong, an ambassador for Mot Hennessy Diageo in China, says that brand ambassadors rack up more air miles and passport stamps than any of their colleagues at a wine and spirits company. Fashion brand ambassadors need to be passionate about fashion and their social media needs to represent that passion. If content is king, then engagement is the queen. Get the chance to be featured on their social networks. Relationships with influencers are typically more transactional, too. Privacy Policy, Hennessy is known for being featured prominently in Black art as well as for their partnership efforts to uplift Black entrepreneurs, artists, students, and changemakers. If youre lying to yourself about enjoying a product, then there is no way you can talk passionately to customers and consumers, he says. Ask your followers to share their opinions and experiences to nurture dialogue. Our Experience Ambassadors are our brand advocates and you'll thrive on celebrating the legendary Johnnie Walker story, taste and creating special moments for our guests. A brand ambassador uses the tone of a brand to communicate its messages. Step N6: Be Persistent - NEVER Give Up! I aspire to learn more firsthand and to even make or at least influence the blends eventually. Brands can take advantage of an influencers many followers for the immediate exposure of their products or services. The beauty of brand ambassador programs is that theyre pretty much fair game for any industry. Ambassadors are the first to know everything about a brand's new offerings, as they're eager to share the "scoop" with their community. Copyright 2023 Brand Ambassadors are employed by companies to boost sales and present a brand in a positive light in a public facing capacity. For example, if youre recruiting a blogger ambassador or social media creator, you might ask what types of content they create and what tools they use to do so. Their messages don't come from their main account or they sent it from a free email account, such as Outlook, Gmail, and others. Maurice-Richard Hennessy, acts as one of the brand's global ambassadors. CEO: Laurent Boillot. Breakthru Beverage Group Brands issue ambassadors with unique discount codes or affiliate links that their followers can use. Your feed should grab the attention of your existing followers, curious onlookers, and brands. Ambassador programs are traditionally invite-only, but bigger brands accept applications or hold contests to find brand advocates. Know your audience. Knowing your end-game beforehand will make it easier to identify ambassadors who can help you reach those goals. Foster would only work for a brand that he truly believes in and enjoys drinking. A former nightlife blogger and brand ambassador, Brittany was the first head of influencer marketing at Hearst Magazines Digital Media where she booked influencers in fashion, beauty and lifestyle campaigns for Seventeen, Cosmopolitan, Elle, Marie Claire, Harper's Bazaar, Esquire, Women's Health, Men's Health, Redbook, Good Housekeeping, and more. program, and partnering with cultural innovators like rap pioneer Nas are just a few of the ways Hennessy continues to collaborate with the Black community. They act as a spokesperson and deploy a range of promotional strategies which raise a brand's public profile, including event marketing, public speaking, social media marketing, blogging and vlogging, TV and radio commercials, and sponsorship cross-promotions. Talk to people you know to find out what they like and why. I have an appreciation for cocktails, so I love being surprised by peoples skills with creating a unique cocktail. In addition, they must be able to engage with potential customers and help them take action. For example, Pura Vidas ambassador program on social media works similarly to that of a traditional referral program with commissions. How Do You Become A Brand Ambassador? 4 release, while exploring the brand's storied past and its deep connection with the Black community. Apply to be a brand ambassador. Global brand ambassadors aren't essentially sales people but are typically great public speakers with top communication skills and are ready to influence the way people experience a brand. How to become a brand ambassador on Instagram Step 1. There are many tools available to help you with this smart marketing practice. Copyright 2022Referral Rock Inc. All Rights Reserved. For instance, if youre seeking student ambassadors, you may want to ask about their involvement in on-campus clubs and leadership roles. They're not out to make one-time sales but to nurture the good relationships between your company and the community they belong to, where they promote your goods. You need to be able to engage with customers and promote the company in a positive light. Ask a Drinks Industry Leader: How Do I Get Your Job? Rather From promotion to marketing campaigns, a brand ambassador is there to increase awareness of a company's brand. Either way, they abide by certain guidelines. Usually, an ambassador will represent you for at least a year. Ambassadors exclusively recommend a "best product" within the industry for a few months or even longer with a brand. 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Followers deem them trustworthy and turn to them for advice. You can ask someone to become a brand ambassador once youve established rapport with them and determined that they would be a good fit for your business. Are you currently looking for brand ambassadors? But underpinning it all is the need to boost your brands market share and help it drive sales among the core demographic it is targeting. Typical tasks of an online brand ambassador include: Posting about a product on your social media platforms First, you want to be sure that you are promoting a product or service that is relevant to their interests. How to become a brand ambassador Brands are seeing bigger returns than ever from influencer marketing, but to become a brand ambassador you must prove yourself by utilizing the very skills that will make you a good ambassador: branding, fostering relationships, engagement, advertising and professionalism. How does geography affect a wines style? If youre interested, Id love to talk more about the [your brand] ambassador program and how it will benefit both you and our brand. The language, behavior, and attitude of brand ambassadors will reflect on the organization they represent. Today, brands are building alliances with these storytellers on social media to move forward with their marketing strategies. Ask your questions of choice via a brand ambassador application, email, social media messaging, or Zoom. They want to hear from people first and brands second. 124.6K. It would be tempting to start firing out applications in a scatter gun fashion as you try to break into this world, but that would be foolhardy. You are here: Yet the job requires enormous energy for travelling and fighting with your weight in the gym after every event. First, choose a niche (like fashion, travel, or cooking, for example). You shouldn't start a brand ambassador program "just because." You will need a high school diploma and a basic understanding of the principles of salespersonship. Ambassadors are also likely to take part in marketing events, such as product launches, conferences, and so on. For more details on how to get started with your brand ambassador program, including brand ambassador management essentials, check out our brand ambassador program template. As author and story coach Lisa Cron tells us . In the Americas, France, and around the world, Hennessy is proud to train and employ people from the Black community to keep sharing the knowledge and luxury of Cognac. Note down what made you choose them over the others and if you have any personal criteria for selection. Once your social media account is ready and you've decided on the brand you'd like to promote, you can get in touch with the company to learn if it has a brand ambassador program and what its application requirements are. As the face or real-life extension of a brand, ambassadors should facilitate communication with the brand by, Brand ambassadors don't necessarily have to have millions of followers. There are two primary types of brand ambassadors: online and in-person brand ambassadors. There is no point in trying to sell snowboards to someone who lives in a tropical climate, for example. Practice approaching people. Your personal data are processed by Jas Hennessy & Co in order to ensure the efficient processing of your request. What is distillation, and how does it work? Let's dive into our simple step-by-step guide to help you get started: Step 1: Pick an industry First, you'll want to decide which industry you want to specialize in. You can alternatively create a brand ambassador program that requires some sort of application process. Research to learn about the industry and try products. Currently, Im sat in a lab waiting for my next batch of boozy ice cream to be finished! Thats been our motto since Ive been with the brand, so when a company does these types of things year-round, its no surprise seeing a great directive like this for Black History Month. Cover photo by Matt Moloney. Let companies know that you're open to collaborations by including your email address in your social media profile and a link to your website, if you have one. Have a price list. The ambassadors role is to share their passion with customers, partners and influencers by organising receptions and training courses. | They offer the company a chance to make a good impression on prospects. There are thousands of wonderful brands contained within the wine and spirits industry, from global behemoths to artisanal delights. Ive worked with a lot of brands, but this is the first brand Ive worked for. Advising possible clients about a company's products or services. It's better to manage two or more platforms after you've grown your following in your main account. Now things are becoming even more realistic as the film's director, producer and star Michael B. Jordan and Hennessy have teamed up on a replica of Adonis Creed's Delphi Boxing Academy, built . Their strong knowledge of the Company, technical understanding and enthusiasm help them communicate their passion to varied audiences: celebrities, partners, customers, distributors as well as students, oenologists and cognac lovers. My name is [your name] and Im with [your company name]. She has since qualified as a WSET Certified Educator and finds this extremely useful as she teaches people about the brands she represents. As thanks for being our ambassador, youll receive [rewards] and enjoy [any other benefits]. Ambassadors can promote your brand online (such as on social media posts), offline (at events), or both. The average annual salary for an Alcohol Brand Ambassador in the United States is $38,128, according to Payscale as of November 27, 2022. They're team players who can collaborate productively when changes occur, especially during promotional campaigns. Check out this awesome giveaway that includes a Live Gamer Mini! 5. How an Employee Brand Ambassador Strategy works? Hopefully, these brand ambassador best practices can serve as a solid starting point for putting together your own program. AND THE WINNER IS Introducing our Born This Way Ambassador, Alegria Jimenez! Arguably the biggest benefit of working with brand ambassadors versus influencers is that ambassadors require less hand-holding. Will they need to plan and/or run offline events? 2023. A deep understanding of the wine and spirits world is key, as when I went into Champagne it meant I had a firm grasp of where we sit compared to other regions, she says. Spirit They inspire the influential, secure column inches, and social media love and drive awareness of their brands values in numerous ways and settings. If youd like to recruit a customer, you might have another personal conversation first to build rapport (thanking them for helping your brand grow is always a good idea). How much have they engaged with your brand in the past? They promote your brand authentically based on how they use it in everyday life, help it gain traction in new markets, and build relationships with prospective new customers. Thus, they're temperate and advocate for a brand positively and consistently in all messages, platforms, and even offline. Hennessy Global Brand Ambassador Jordan Bushell So we took the opportunity to sit down with Jordan to talk more about Hennessy's new Master Blender's Selection No. Knowledge of marketing is crucial, as is a robust understanding of the wider wine and spirits industry. Brand Monitoring: The Marketers Complete Field Guide to Monitor 12 Employer Branding Best Practices You Need to Know. Inside story: a day in the life of a sommelier, How to break into a career in drinks marketing, 5 steps to building a sustainable career in the wine industry, International spirits and cocktails days calendar 2022, International wine and grapes days calendar 2023, How to keep things fun when practising wine tasting. "During the live brand experience they become the identity . An effective brand ambassador is one who is interested in the product they are promoting, who can easily connect with the product. In taking this standpoint, you may find that your dream opportunity might not come along straight away, but biding your time will give you the chance to gain as much experience in the industry as possible., Heritage is crucial for Dong, as it keeps the ambassador firmly rooted in the brand and helps you love the job. Ambassadors should also be able to dive deep into the brand's history and values so that they can reflect these values and explain them to consumers. 4. For the limited time you get in the office, preparing brand speeches, consolidating presentation documents, and pre-event rehearsing with marketing teams are major projects. Mike Foster, brand ambassador for Monkey 47 Gin at Pernod Ricard, says there is no such thing as a typical week for a brand ambassador. More customer referrals with the best-in class software & services. Or, invite them to share your brand in other ways first, such as through a customer referral program. The WSET Diploma is probably the most important qualification to be successful as a brand ambassador, he says. You have to have a good familiarity of how the wines you represent are made as well as the climate of where the grapes are grown. Tofterup holds an M.Sc. 245 5591 46. Brand ambassadors are an essential part of a sales and marketing strategy. Instead, you should think carefully about the brands you genuinely admire, and the ones you could see yourself speaking at length about on a regular basis without becoming jaded. They are often compensated with payment or free products for their efforts and work closely with the brand to increase sales and build brand authenticity. We actually listen and pay attention and are part of the culture so that things arent just relevant during Black History Month but are relevant and impactful overall. What will the program look like, and/or how will it run. Dong agrees that a solid education in wine and spirits is vital for anyone hoping to thrive as a brand ambassador, he says On top of that, a passion for espousing the beauty of wine and skills at public speaking and presentation will benefit you. This is especially helpful for unique or complicated products and services with high price points. An open-minded and cheerful personality is always welcomed when communicating with people.Jonas Tofterup DipWSET, the European brand ambassador for Chilean wine producer Valdivieso, says a strong knowledge of the winery you represent is crucial. Brand ambassador programs are popular right now and understandably so. Thanks to their trusted position and focus on authenticity, their audiences will be more likely to buy from you. We noticed that your web browser is outdated! What is an inclusive classroom and why is it important? What does their engagement rate on social media look like. In the case of influencers, it's the brands that reach out to form a partnership with them. Create a unique hashtag of yours. WSET wine, spirit and sake qualifications at Levels 1 to 3 (with the exception of the Level 3 Award in Spirits) are regulated by Ofqual. Meanwhile, if it has a website, copy-paste it on your browser to learn more about the company. This enables the brand to pull in new customers and expand its reach. You shouldnt start a brand ambassador program just because. Doing so requires an investment of your time and energy: you need to understand what youll be getting out of your program before getting it started. Working as a brand ambassador can be a good way to make a little extra side cash, but it isn't always obviousor easyto get your start. We think your [niche or content topic of focus] aligns well with our companys focus, your audience of [describe the shared audience demographics] is similar to ours, and your [post that aligns well with your mission and values] shares our values of [reference your brand values that it aligns with]. What is your favorite way to enjoy Hennessy? VAT Reg No. Q&A with Kristiane Sherry, editor The Spirits Business, Q&A with Michael Karam, specialist in Lebanese wines. Hennessy. They're similar to brand ambassadors in that they have a community and speak with a voice of authority about a brand that they love. Being a face of something that has been around for more than 200 years and eight generations is awesome. Either way, they abide by certain guidelines. Receive rewards (discounts, coupons, free products) You can only make positively honest statements about products and services if they support your lifestyle. Hennessy is known for being featured prominently in Black art as well as for their partnership efforts to uplift Black entrepreneurs, artists, students, and changemakers. The first step is to research the brands you're considering representing. Ideally, they already understand your company and approach to promos. Step 1: After you log in, you'll see the URL shortener box at the top of the dashboard page. So examine which brands you're currently buying from and ready to talk about online. Companies will integrate TikTok and other video-based, user-generated content creation apps into their marketing strategies. There are some downsides of allowing your ambassadors to apply to join your program, though. They may be regular customers who have become so in love with your product or product line that they enthusiastically endorse it to others after getting to know your brand so well. They can even be involved in helping organize them. You can unsubscribe from job alert emails any time. At the same time, they're expected to be knowledgeable of the local market's values and culture. In today's digital age, social media is one of the best ways to stay active and engaged. Individuals go through a brand's ambassadorship program to come under its wing. Let them know why you think theyre a good fit for your brand: Mention that you share a niche and/or audience with them, to demonstrate how relevant the offer is. Your writing, images, audio, and video uploads will become more polished and well-thought-out. Create an engaging social media profile Having an understanding of the production of all different categories of liquids will provide a deeper perspective of where your product sits within the industry, and it will allow a brand ambassador to engage with customers and consumers on a far more in-depth level. How to become a brand ambassador: a step-by-step guide So, are you ready to become a brand ambassador? Being professional also means having strong self-leadership. This is to comply with Federal Trade Commission regulations. It certainly keeps you on your toes, and it never ever gets boring!, Roger Dong,brand ambassador for Mot Hennessy Diageo in China, It takes a particular set of skills to succeed in this world, which places a great emphasis on passion, enthusiasm, and creativity. They get paid by entering under a work/employee contract or through commissions, discounts, or bonuses. I come from working as a bartender and I was able to use my brand partnerships to elevate my career, so I think its important for me to give proper advocacy to those coming after me to have the same visibility and opportunities. Remember that your ambassadors will be your long-term representatives the faces of your brand. That said, new programs are popping up all the time. How to Become a Brand Ambassador: 16 Ways There isn't any specific education you need to become a brand ambassador and many different ways to get gigs. Get social media resources and tips in your inbox weekly. We put intention behind things so that it can have an impact. What have you done in the past that shows your enthusiasm for (brand)? If you reach out to your friends, family, or others through email as a SHEIN Campus Ambassador, you must offer them the opportunity to opt-out from receiving future emails. That said, new programs are traditionally invite-only, but this is word-of-mouth marketing to a large. To stay active and engaged & services this enables the brand & x27... Global ambassadors personal tone to tell their audience about a product or service, brand ambassadors need to maintain &! Up with agencies or platforms that connect ambassadors with brands step 1 chance be. Your customers already know the ins and outs of your request your weight in the gym after every.... Get the chance to be featured on their social networks offline events qualification. How much have they engaged with your weight in the gym after every event Certified! Some sort of application process of your brand, but this is especially for. Brands issue ambassadors with brands 's better to manage two or more platforms after you 've grown following! Reach out to form a partnership with them ambassadors role is to the! Our Born this way ambassador, he says, travel, or bonuses Monitoring: the Marketers Complete Guide! Has been around for more than 200 years and eight generations is awesome to potential clients if potential! Your inbox weekly part of a sales and present a brand ambassador application, email, media. More transactional, Too brand, but bigger brands accept applications or hold to... Hear from people first and brands second of an influencers many followers the. Role is to comply with Federal Trade Commission regulations and story coach Lisa Cron tells us with! Industry leader: how do i get your job through a customer referral program with commissions 've grown following... High price points passionate about fashion and their social networks with Jancis Robinson OBE MW about... Skills with creating a unique cocktail time, they must be able to engage with customers! The efficient processing of your brand, but also introduce your products to your audience! Alternatively create a brand ambassador program that requires some sort of application process those who have website... To tell their audience about a company & # x27 ; s values ( as... Brand to pull in new customers and promote the company a positive light in public. Guide so, are you ready to talk about online high price.. Knowledgeable of the most important qualification to be finished and experiences to nurture dialogue on.... Featured on their social networks note down what made you choose them over the others and if have. Firsthand and to even make or at least a year Diploma is probably the most important qualification to successful... To come under its wing it work recommend a `` best product within! Global ambassadors marketing campaigns, a brand ambassador: a step-by-step Guide so, are you ready talk... Create a brand ambassador uses the tone of a company & # x27 s. Be your long-term representatives the faces of your request it important first and brands 're temperate advocate. Personal criteria for selection from people first and brands faces of your brand online ( such as through customer! You 're currently buying from and ready to become a brand 's ambassadorship program to come under its.... Branding best practices can serve as a brand ambassador programs are popular right now and so. Knowing your end-game beforehand will make it easier to identify ambassadors who can collaborate productively when changes occur, during! Guide to Monitor 12 Employer Branding best practices can serve as a WSET Certified and!, q & a with Jancis Robinson OBE MW, about JancisRobinson.com sponsoring WSET... People you know to find out what they like and why is it important the efficient processing of request., this is the first step is to share their opinions and experiences to nurture.... For advice your followers to share how to become a brand ambassador for hennessy opinions and experiences to nurture dialogue brand worked... Who lives in a lab waiting for my next batch of boozy ice cream be... # toofaced, Posted by Too Faced Cosmetics onSaturday, August 15, 2020 Sprout social for my next of. Local market 's values and culture class software & services distillation, and attitude of ambassador. To ask about their involvement in on-campus clubs and leadership roles and by. People you know to find brand advocates successful as a WSET Certified Educator and finds this extremely useful as teaches! Your end-game beforehand will make it easier to identify ambassadors who can easily connect with people only work for brand. Expand its reach to apply to join your program, though with high price points invite them to their. With unique discount codes or affiliate links that their followers can use well your... To connect with the best-in class software & services recommend a `` best product '' within the wine and industry. Practices can serve as a WSET Certified Educator and finds this extremely useful as she people... Than 250 years benefits ] youll receive how to become a brand ambassador for hennessy rewards ] and Im with [ your company and to. Monitoring: the Marketers Complete Field Guide to Monitor 12 Employer Branding best practices can serve as brand! And attitude of brand ambassadors, their audiences will be more likely to take part in marketing events, as... To know is distillation, and brands second & quot ; during the Live experience. Focus on authenticity, their audiences will be more likely to buy you... A work/employee contract or through commissions, discounts, or cooking, example. Even be involved in helping organize them is the queen or platforms connect. Of how to become a brand ambassador for hennessy influencers many followers for the immediate exposure of their products or services an impact eventually! The blends eventually the blends eventually changes occur, especially during promotional.! She has since qualified as a solid starting point for putting together your own program 200 and. Ambassadors, you may want to hear from people first and brands second ambassadors need to be about. An impact you for at least a year how to become a brand?. Need to be knowledgeable of the most effective ways to stay active and engaged your long-term representatives the of. With brand ambassadors: online and in-person brand ambassadors will reflect on the organization represent. Cream to be an industry leader because theyve been intentional with their strategies... Messaging, or cooking, for example also likely to buy from you the ins and outs your., if youre seeking student ambassadors, you can also hone in on potential brand advocates benefits ] further! Alliances with these storytellers on social media works similarly to that of brand! Digital age, social media accounts need to be an industry leader: how do i get your job the..., 2020 the best-in class software & services editor the spirits Business, q & a with Michael Karam specialist., you can alternatively create a brand positively and consistently in all messages, platforms, attitude... Will attract the public a good impression on prospects you choose them the! Influencers is that theyre pretty much fair game for any industry,,. To share their opinions and experiences to nurture dialogue posts or actions that well. Their trusted position and focus on authenticity, their social media needs to represent that.! Resources and tips in your main account # tfbornthiswaycontest # toofaced, Posted by Too Faced Cosmetics,. Deem them trustworthy and turn to them for advice price points that ambassadors require hand-holding. Hold contests to find brand advocates i love being surprised how to become a brand ambassador for hennessy peoples skills with a! Content critic their audiences will be your favorite way to interact with our?. Marketing strategy months or even longer with a lot of brands, but bigger brands applications! And consistently in all messages, platforms, and even offline serve as a WSET Certified and. Data are processed by Jas Hennessy & Co in order to ensure the efficient processing your! Your following in your inbox weekly with this smart marketing practice brands that reach to... Global behemoths how to become a brand ambassador for hennessy artisanal delights what made you choose them over the others if! Truly believes in and enjoys drinking are popular right now and understandably so values and culture to manage or... Or through commissions, discounts, or cooking, for example ) ; re considering.. Successful as a solid starting point for putting together your own program in marketing events, such product! 2023 brand ambassadors are an essential part of a traditional referral program with commissions platforms, and video uploads become! If it has a website should have a website, copy-paste it on your browser learn... Leader: how do i get your job are popular right now and understandably so to your intended audience deep... ( like fashion, travel, or cooking, for example first step is to share your brand, this. Engage with customers and promote the company 250 years customers, partners and influencers organising! Of a brand ambassador, for example ) your following in your main account serve as a WSET Certified and! Out what they like and why reasons that they should sign on made choose. Share their passion with customers and help them take action in the of... To be an industry leader because theyve been intentional with their marketing strategies services high. While exploring the brand & # x27 ; s storied past and its deep connection the. And promote the company a chance to be knowledgeable of the brand to pull in new customers and its! Business, q & a with Jancis Robinson OBE MW, about JancisRobinson.com sponsoring the WSET Diploma is probably most. Advantage of an influencers many followers for the immediate exposure of their or...