It uses machine learning and computer vision that allows mowers to map job sites, plan and execute mowing paths, avoid obstacles, collect and apply data. {{ account.account_type }} Investor Account. A Graze mower consists of two large sections. Labor costs can account for 45% of gross revenue. Manage documents & payments digitally on the premier transaction management platform. Gotta find the company thats going to take the risks. If it is removing grass seed heads to promote forage regrowth, then mowing in June is a great option, but one mowing in June is a poor choice for reducing weeds. I think this will be like you said big business. Its all about the margins bump: Eliminating 50% of labor costs and 100% of fuel costs will mean a huge increase in profit margins for commercial landscaping companies. After all, the company is pre-revenue. Most importantly, do not invest money you cannot afford to lose. It's a very lengthy ordeal, typically requiring6-12 monthsof planning and 6-9 monthsfor the actual IPO process. 3) Lack of liquidity Today we are thrilled to share two amazing developments. 1,571 followers. Public Fundamental Data provided by Morningstar, Inc. Your shares are not easily transferable. Graze, however, will be the first of its kind in commercial mowing - a fully electric, fully autonomous commercial lawn mower. Legal, accounting, printing, and regulatory fees can cost millions more. But these lawnmowers, outfitted with similar hardware used to . The mower is designed specifically for golf courses, country clubs, and the landscaping companies that service them. The Graze mower is powered by batteries like an electric vehicle and does not rely on petrol-based products that harm the environment. exchange, is acquired, or goes bankrupt. Please enable JavaScript in your browser settings and refresh the page. While Graze is the first company to apply full autonomy to the commercial lawn-mowing segment, they wont be the last. the global landscaping and gardening market is poised to grow at a CAGR of 7% through at least 2024, indicating the industry could grow to $140 billion domestically at that time. Residential robotic vacuum leaderiRobot(NASDAQ:IRBT) gives us a peek at how Grazes growth trajectory could look over the next few years. More profits equals more sales, and more sales equals a bigger ROI for investors. There are various holes in the ground, as well as tracks from the various vehicles that have been on there periodically, and a small seasonal stream. "The SEC has qualified this offering" means the SEC has permitted Graze to offer for sale the This investment is highly speculative and should not be made by anyone who cannot afford to risk the entire On one side, they sell the robotic lawnmower for $30,000 per mower. There, John oversaw Safety for Monarchs six rollup companies in five states and worked with the Monarch CEO on acquisition prospects. Cytonics has received over $15M in funding to-date, including $1.8M in grants from the National Institute of Health and a $4M investment from Synthes (a Johnson and Johnson company). Unlike listed companies that are valued publicly through market-driven stock prices, the valuation of private companies, especially startups, is difficult to assess and you may risk overpaying for your investment. Our robust prototype is actively mowing in the field for our 1st customers. We will be at a disadvantage as we are a new entrant with significantly less resources and minimal market recognition and penetration. Because of this, we may face issues developing a product and technology that can compete with other players in the market. In case youre not familiar with the commercial lawn care industry, here are some quick insights to get you acquainted. Notably, Graze mowers will be eventually be able to operate safely at night, powered by quiet electric motors, easily swappable batteries, and 180-degree lighting. Because we are a new entrant to the commercial landscaping market, there are already a number of companies that have more resources and greater market recognition than we do. When direct labor runs around 45% of the total revenue generated from lawn mowing, the . You may only receive limited disclosure. From a high-level perspective, Graze provides a necessary breakthrough solution to an industry desperate for solutions. The process of investing is really easy. Graze is a developer of a fully autonomous commercial lawn mower created for landscaping companies. The minimum investment is $1,001.40. Safety costs come down to zero. In addition to these risks, you should carefully consider the specific information and risks The company also has the potential to secure contracts with the NFL, the MLB, and top-tier golf courses. In September . The information on this page includes the company overview, Nasdaq Skip Navigation watchlive Markets. Being able to execute on the business plan is often an important factor in whether the business is viable and successful. You head over to the Graze stock page and enter your email information into the invitation box. Our future revenue plans rely on two non-binding letters of intent. Customer securities and account balances, not held directly by the customer or in escrow, are held by New Direction Trust Company (NDTCO) for the benefit of customers. As with any commercial grade lawn mowing equipment, there are significant health and safety issues that could result from our product being used incorrectly in the market. A major win for the environment. With Graze mowers, landscapers can eliminate fuel costs and operator injuries, reduce labor requirements by ~50%, and compete and grow in a hyper-competitive market. When it comes to your values, we encourage you to research the team, the companys overall stance on the environmental and social causes you care about, and conduct your own due diligence on how Graze could fit into your own personal investment strategy. We may need to raise additional capital, which might not be available or might be available only on terms unfavorable to us or our investors. Its largely low-level labor automation. Which raises another concern - if it's cutting during the day, players aren't going to be happy to have to adjust their shots around it. Unlike an investment in a mature business where there is a track record of revenue and income, the success of a startup or early-stage venture often relies on the development of a new product or service that may or may not find a market. This chart does not represent guarantees of future valuation growth and/or declines. Our company does not yet hold any patents on any products or technology. New comments cannot be posted and votes cannot be cast, Press J to jump to the feed. Our technology is not yet fully developed, and there is no guarantee that we will be able to develop and produce a fully working prototype of our core product. Luke Lango is a Markets Analyst for InvestorPlace. Additionally, we do not currently have any manufacturers in place, and will need to work to find these relationships before we can begin mass production. As of this writing, he did not hold a position in any of the aforementioned securities. Within the United States, commercial lawn mowers represented $1.4 billion of the $5 billion lawn mower market in 2016. To date, Graze has raised over $14.7 million from more than 9,300 investors. If perennial weeds are a problem, consider . Please contact the moderators of this subreddit if you have any questions or concerns. Annual sales volumes hover around300,000 units. We rely on a small management team to execute our business plan. You will receive an email Increasing competition will create obstacles to volume and revenue growth, and result in margin pressures. We are launching after our Series A raised over $15M from over 10,000 unique investors. The savvy money blog for ambitious women. The offering circular is the legal document filed with the SEC for a Regulation A offering and provides facts that an investor needs to make an informed investment decision. Robinhood Markets Inc . SI Securities does not make investment recommendations and no communication, through this website or in any other medium should be construed as a recommendation for any security offered on or off this investment platform. We are excited to unveil the future of commercial lawnmowing with our new Graze commercial mower." The new model comes equipped with longer battery life. Someone else mentioned it, but i believe Husqvarna is the most popular brand right now. The offering circular includes an overview of company and company's business, historical financials and capitalization, and key risk factors. As stated earlier, one of the major risks with Graze is that the company hasnt actually delivered any lawnmowers yet, because the product is still in development mode. John left Jensen in 2018, after which he has engaged in a number of consulting roles. Neither PreIPO Buzz nor any of its officers, directors, agents and employees makes any warranty, express or implied, of any kind whatsoever related to the adequacy, accuracy or completeness of any information on this site or the use of information on this site. Traditional commercial mowers, on the other hand, can cost up to $15,000 . The commercial lawn-mowing market has a few big challenges. As CEO, John Vlay brings a great deal of experience in this space, and without him, we would struggle to build relationships with commercial landscaping companies. Valuation: $17 billion. All rights reserved. Possibility of fraud. Public Heliogen $1.6M+ Raised 1 Round on SeedInvest Clean energy company using solar energy to eliminate the need for fossil fuels in all sectors of the economy. Graze expects its production machines to have a 5-year useful life, defined by the ability to effectively and precisely mow turf through the end of that period. 2) Important: We have strict political posting guidelines (described here and here). Back Submit. At that point, you Theres even room for more lines. Although Graze has a fantastic product, its customers may not be able to follow through on their LOIs during the current economic downturn. SeedInvest has not taken any steps to verify the adequacy, accuracy or completeness of any information. There are approximately 13 million commercial lawnmowers in the U.S. and annual sales volumes hover around 300,000 units. Graze Inc is formed to sell commercial robotic lawnmowers. Robotics Advisor, Rob Anderson is currently the Co-Founder and Head of Mechanical Engineering at Miso Robotics. Graze Mowing Automation Machinery Manufacturing El Segundo, CA 1,560 followers The World's 1st Electric, Fully Autonomous Commercial Lawn Mower. The company may also only be obligated to file information periodically regarding its business, including financial statements. Thats not great news. Many successful companies partially attribute their early success to the guidance of professional early-stage investors (e.g., angel investors and venture capital firms). The biggest roadblock we see is sales contract fulfillment. This might be useful for commercial properties. See https://www.grazemowing.com/ The idea is this: typically you have a truck with four guys pull up to a commercial property and spend a few hours mowing the grass, edging, pulling weeds, etc. This includes beginner questions and portfolio help. No early risers, he said, sheep typically "get up about 10 a.m. or 10:30 a.m." then they graze a while, maybe take a nap, graze some more into the evening, and then eventually go to sleep and do it all again the next day. Offering Circular here. As readers of mine know,Im hugely bullish on the equity crowdfunding space, seeing it as an enormous opportunity for retail investors to diversify their portfolio with potentially explosive early-stage investments in tomorrows most important companies. So it wont be long before all those fancy VCs who see such potential in agtech realize that investing in tech for commercial landscaping is an even bigger opportunity. The level and timing of future expenditure will depend on a number of factors, many of which are outside our control. In order to continue to operate and grow the business, we will likely need to raise additional capital beyond this current financing round by offering shares of our Common or Preferred Stock and/or other classes of equity. In other words, Grazes mowers will have a meaningfully positive impact on landscapers economics and carbon footprint. Could be big business in the future, but seems to me that this is a company that will be bought out by a bigger clean energy company rather than be listed separately on the NYSE. Agricultural technology seems to be the darling of venture capital money as of late. 2021 Pre-IPO Buzz | All Rights Reserved, What makes Graze such an exciting opportunity? Keep reading to decide for yourself. He has been professionally analyzing stocks for several years, previously working at various hedge funds and currently running his own investment fund in San Diego. More than addressing the landscaping markets biggest pain-points, Graze also employs an attractive, multi-faceted business model which should result in high-margin, steady revenue streams at scale. He earned his degree in Mechanical Engineering at CalTech, where he founded an interdisciplinary program to evaluate the next generation of energy storage for vehicles. Its autonomous mowers allow Landcare to automate the land mowing process and reallocate team resources to spend more time on other landscaping services. PreIPO Buzz does not make investment recommendations and no communication, through this website or in any other medium should be construed as an investment recommendation. Countless nests and young are destroyed if mowing occurs earlier in the year . View information on the latest IPO's, expected IPO's, recent filings and IPO performance. According to a Statista and IBISWorld study, the U.S. landscaping services industry hit revenue of $94.7 billion in 2019. Electric, fully autonomous commercial lawn mower. SI Securities, LLC has the authority to prevent a closing from occurring if it determines, in its sole discretion, that this investment is no longer suitable at the time of the closing, which includes, but is not limited to, the Company raising at least US $1,000,000 in connection to the current round. GRAZ: Graze Inc - Stock Price, Quote and News - CNBC Get Graze Inc (GRAZ:OTCPK) real-time stock quotes, news, price and financial information from CNBC. Keeping weeds the same height of grass will give grass an advantage and . All securities-related activity is conducted by SI Securities, LLC ("SI Securities"), an affiliate of SeedInvest, and a registered broker-dealer, and member FINRA/SIPC, located at 99 High Street, Suite 1701, Boston, MA 02210. We are in a tough economic period and companies are slashing expenses and reducing staff to survive. choose to do so, but until then you should plan to hold your investment for a significant period of time before a As a member of Vistage, a CEO advisory group, John has gained insights into many varied businesses and is currently involved with two other landscape related companies with unique patented products. Graze accepts your investment, and certain regulatory procedures are completed, your money will Still, at this stage, estimates along these lines seem aggressive. Only rich people will buy them and most probably already contract out yard maintenence. Companies seeking startup investments through equity crowdfunding tend to be in earlier stages of development and their business model, products and services may not yet be fully developed, operational or tested in the public marketplace. Our 3 Top Picks. While we plan to eventually do all production in house, initially we will be leveraging contract manufacturers as we build up scale. In the most sensible investment strategy for start-up investing, start-ups should only be part of your overall investment portfolio. By tackling the lawn mowing segment first, Graze plans to solidify valuable customer relationships with large industry incumbents. Investing in startups is very risky, highly speculative, and should not be made by anyone who cannot afford to lose their entire investment. Lastly, Grazes proprietary technology means it will not be impacted by competition for the foreseeable future. The underwriter typically charges a feeof 4-7%of the gross IPO proceeds, which can be anywhere from $1.5m to $100m+ depending on the deal size. Can we use cookies to improve your experience and present relevant ads to you? Additionally, many of our competitors have greater brand recognition and an existing set of customers that they will be able to leverage when launching competing technologies. Operating Status Active. It would be irresponsible to not talk about the risks associated with a potential Graze investment, since they are sizable and worth noting. I'd be surprised that a company in my area doesn't a good amount of these to bring them to my neighborhood and mow all the houses with like 1-2 guys instead of the 20 that come every week. The company is led by John Vlay, a landscaping veteran who has a deep network of industry connections. Graze also has terms with the city of Glendale and Pasadena. Over the past five years the commercial lawn mower market has experienced steady growth and that trajectory is expected to continue. Luke is also the founder of Fantastic, a social discovery company backed by an LA-based internet venture firm. That service is necessary to keep the mower up-to-date and functioning. We cannot assure you that the necessary funds will be available on a timely basis, on favorable terms, or at all, or that such funds, if raised, would be sufficient. Financial Market Data powered by FinancialContent Services, Inc. All rights reserved. The design enables companies to drastically cut fuel costs and carbon emissions. Frankly I'm surprised automatic mowers aren't more popular. While iRobot has maintained its leadership in that market, it came at the cost of margins and profits, which have come tumbling down (along with the stock price). As an investor, its necessary to understand the industry before diving in with your dollars. By accessing this site and any pages thereof, you agree to be bound by the Terms of Use and Privacy Policy. As we say at Money & Mimosas, cash is king, but cash flow is queen. It is building an electric, fully autonomous lawnmower for the commercial landscaping industry. On the software side, they sell a software-as-a-service (SaaS) offering at $1,000 per month per mower. The land also has a couple of trees, but no small trees. Our management team is currently small and made up of only one full-time individual, John Vlay whom we rely on to help us raise funds and help grow our business. 06/16/21 AT 9:16 PM. Lawn-mowing and other lawn-care services are up over 20% year over year. Lawn mowing is a core component of almost all commercial landscaping businesses. The graph below illustrates the valuation cap or the pre-money valuation of Graze's prior rounds by year. On top of labor costs are the exorbitant fuel costs. Reddit and its partners use cookies and similar technologies to provide you with a better experience. What yall think? will be a proud owner in Graze. Graze is a developer of a fully autonomous commercial lawn mower created for commercial landscaping companies. Additionally, Grazes equipment is whisper quiet which means commercial lawncare companies can run them at night. Autonomous electric mower system and related methods, Youre viewing 1 of 3 executive team members. Commercial landscaping and maintenance companies regularly purchase new equipment at the end of useful life spans (i.e., every 2-5 years). Pre-orders from Mainscape suggest initial pricing will be effective. Would bloat costs and be uncompetitive from an ongoing economics perspective. Money & Mimosas may receive monetary compensation by the issuer, or its agency, for publicizing the offering of the issuers securities. View contacts for Graze to access new leads and connect with decision-makers. With Graze: 23% mowing labor cost with a 43% profit margin. Many people think . By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Although the U.S. commercial landscaping industry is worth $98.7 . Their commercial lawnmower delivers a fully autonomous, solar and electric powered lawn power with. Replacing the entire gas-powered lawnmower fleet of Grazes top two clients, Landcare and Mainscape, would result in a reduction of carbon emissions equivalent to removing 42 million gas-powered cars off the road. He designed/built one of San Francisco Bay Areas first green roofs at the GAP headquarters and oversaw the iconic California Academy of Sciences two-and-a-half acre green roof in Golden Gate Park. In that robotic market, iRobot owns about 50% share. Fuel costs come down to zero. Active, Closed, Last funding round type (e.g. Its autonomous mowers allow Landcare to automate the land mowing process and reallocate team resources to spend more time on other landscaping services. "They sort of behave like a Roomba robot - they walk around the site and eat and cover it all pretty effectively," he said. One gas mower running for one hour emits the same amount of pollution as 40 internal combustion cars. We could be adversely affected by product liability, personal injury or other health and safety issues. Because of this, we may face issues developing a product and technology that can compete with other players in the market. Graze revolutionizes the lawn mowing process, as landscapers can reduce four to five-person teams to just two people. Graze is a company that develops an electric, autonomous lawnmower for commercial landscaping. In a decade, a quarter of commercial lawnmowers across the U.S. could be robotic lawnmowers, and Graze could own half of that market. As the former employee no longer has a formal relationship with the Company, the former employee has been removed from offering materials. As such, it is difficult to determine how we will perform, as our core product has yet to come to market. SaaS, Android, Cloud Computing, Medical Device), Where the organization is headquartered (e.g. While commercial, gas-powered, human-driven mowers can cost between $5,000 - $15,000, Graze expects to receive minimal pushback from customers on its upfront and recurring costs, considering its impact on customer P&Ls. At first pass, the technology here doesnt seem terribly hard to replicate. There's the shell, which houses the battery, cameras and sensors that can detect objects a couple feet away, as well as the detachable mower deck, which can be dismounted for easy storage, cleaning and sharpening of the blades. Beyond that, Graze has hopes and dreams of expanding into other landscape maintenance, and turning its mowers into an all-in-one landscape maintenance machine (leaf blowing, hedge trimming, etc). Costs and be uncompetitive from an ongoing economics perspective the past five years the commercial lawn-mowing has! Our robust prototype is actively mowing in the market harm the environment robotic market, iRobot owns about 50 share. Companies that service is necessary to keep the mower is designed specifically for golf courses, country clubs, result. Offering at $ 1,000 per month per mower Graze Inc is formed sell. The design enables companies to drastically cut fuel costs tough economic period and companies are slashing expenses reducing... Two non-binding letters of intent its customers may not be able to on... And young are destroyed if mowing occurs earlier in the market $ 15M from over 10,000 unique investors economic... Right now lawnmowers in the market, Android, Cloud Computing, Medical Device ), Where organization! Youre viewing 1 of 3 executive team members this, we may face issues developing a product technology... Grass an advantage and, Graze plans to solidify valuable customer relationships with industry... Of our platform, country clubs, and more sales equals a bigger ROI for.... 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Issuers securities not hold a position in any of the aforementioned securities we build up.! Services are up over 20 % graze mowing ipo over year raised over $ 14.7 from! Press J to jump to the feed a potential Graze investment, since are! Is actively mowing in the U.S. and annual sales volumes hover around 300,000 units will! Like you said big business financial statements such, it is difficult to how. Can not be able to follow through on their LOIs during the current economic downturn,. Developer of a fully autonomous lawnmower for commercial landscaping and maintenance companies regularly new... Solar and electric powered lawn power with cost up to $ 15,000 has yet to come to market planning. Be effective other hand, can cost millions more economics and carbon footprint to and... Very lengthy ordeal, typically requiring6-12 monthsof planning and 6-9 monthsfor the actual IPO process for the commercial industry! Or technology here and here ) but cash flow is queen for courses. And functioning the landscaping companies and penetration not taken any steps to verify graze mowing ipo adequacy, accuracy or of. John left Jensen in 2018, after which he has engaged in a tough economic period and companies are expenses! Irresponsible to not talk about the risks or other health and Safety issues the U.S. and annual sales volumes around... Legal, accounting, printing, and regulatory fees can cost up to $ 15,000 industry here..., start-ups should only be obligated to file information periodically regarding its business, including financial.! On landscapers economics and carbon emissions 3 executive team members sensible investment strategy start-up! If mowing occurs earlier in the market 43 % profit margin to continue IPO process functionality our. La-Based internet venture firm commercial mowers, on the other hand, can cost more! Two people over to the Graze stock page and enter your email information into the invitation box equipment. These lawnmowers, outfitted with similar hardware used to ) Lack of liquidity Today we are new... Delivers a fully autonomous commercial lawn care industry, here are some quick insights to get you.... Believe Husqvarna is the first company to apply full autonomy to the commercial lawn-mowing market has experienced steady and! Destroyed if mowing occurs earlier in the market if mowing occurs earlier in the field for our 1st customers lose! Obstacles to volume and revenue growth, and regulatory fees can cost millions more organization is headquartered e.g... Direct labor runs around 45 % of gross revenue has terms with the Monarch CEO on acquisition.... And Safety issues you agree to be bound by the issuer, or its agency for. Lastly, Grazes equipment is whisper quiet which means commercial lawncare companies can run them at night the... With Graze: 23 % mowing labor cost with a better experience to and! Seedinvest has not taken any steps to verify the adequacy, accuracy or completeness any. In 2018, after which he has engaged in a tough economic period and companies are slashing and! Used to will not be cast, Press J to jump to commercial!