While the interest in recruiting him remains high, things are looking up for the 34-year-old NFL QB. But the brandfamous around the world for its extensive selection of affordable, often youth-oriented fashion offeringswas just one of several Western companies taking similar action. A lifetime endorsement deal with Nike is set to exceed $1 Billion making him arguably the richest of all Nike sponsored athletes in the world. Shoes, shirts, jerseys, etc. Nike Nike's bet on Colin Kaepernick appears to be paying off for the brand, as the former NFL quarterback has generated an estimated $7.6 million in earned media, according to an analysis. He is suing the league for allegedly colluding to keep him out of the NFL, and some people are speculating that Nike may drop him as a spokesperson if he loses the lawsuit. We rely on your financial support to keep making that possible. The rumored separation plans between Nike and Kaepernick came to head back in 2017 with some of his decisions upsetting the sports manufacturers hierarchy. What is the Nike-Colin Kaepernick boycott? He is most famous for being the longtime quarterback for the San Francisco 49ers, but he played for the Kansas City Chiefs as well. And like all brands, Nike has to show up where people congregate, namely on social media, and it has to engage with the topics that consumers care about. And it just so happens that during the entire time that Nike has capitalized on Kaepernick's popularity in some circles, the company has been embroiled in accusations that it uses Chinese slave labor to produce its products. Nevertheless, Nikes stock prices continued to rise. 2023 FOX News Network, LLC. The company seems to have aligned itself with Kaepernick for the same reason. He was one of the most famous and controversial athletes in the country, and his . The Code of Conduct lays out the required minimum standards we expect each supplier factory or facility to meet in producing NIKE products and includes strict requirements around forced and child labor, excessive overtime, compensation, and freedom of association amongst other requirements. When Colin Kaepernick first signed with Nike in 2018, it was a huge deal. NEW YORK Nike's sales have only grown since it seized attention with its ad campaign featuring former NFL quarterback Colin Kaepernick. Nike continues to use the tagline across much of its advertising and branding today. Mutual Fund and ETF data provided byRefinitiv Lipper. The situation became so dire for him, that even his endorsement deal with sports manufacturer Nike was in jeopardy. Heroes need only live to tell the tale. It will be up to Kaepernick to show his doubters that he is an NFL player beyond his Nike campaigns. FAQ - New Privacy Policy. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. When former NFL Super Bowl quarterback Colin Kaepernick (who took a knee during the national anthem in 2016) was photographed signing something in a Nike shirt, many fans were hopeful that he was . The account that posted the tweet claims that the shirt is being sold at a Nike factory in Malaysia. Your donation today powers the independent journalism that you rely on. Colin Kaepernick says his decision to take knee during national anthem was GOOD for NFL's profits and takes credit for $6bn spike in Nike's valuation as he pleads with league bosses to let him return Dream Crazy was not just a campaign but a culmination of Nikes ongoing commitment to standing with and for athletes. Nike's Kaepernick ad reignited the media circus that had surrounded much of the 2016-2017 NFL season. NFL teams have been very tight-lipped about their plans, so it is unclear whether or not any of them will actually attend.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,600],'sneakersopedia_com-large-mobile-banner-1','ezslot_0',110,'0','0'])};__ez_fad_position('div-gpt-ad-sneakersopedia_com-large-mobile-banner-1-0'); Regardless of what happens, Kaepernicks return to the NFL will certainly be one of the biggest stories of the season. What is Colin Kaepernicks net worth 2021? Doug Ducey withdrew financial incentives for a planned Nike manufacturing plant in the state. The ad, which Kaepernick tweeted out on Monday, shows a tightly framed image of his face, with the caption Believe in something. Nike just signed a $1 billion plus sponsorship deal with the NFL that goes through 2028. Whether Nike continues to stand by Kaepernick will likely be determined by the outcome of his lawsuit against the NFL. On Tuesday, in response to the ad, the N.F.L. Despite reportedly being pressurized by the NFL to cut ties with Kaepernick, Nike was bold enough to continue with him. In 2018, Colin was part of the company's 30th anniversary "Just Do It" campaign, which touched on his losing his job. It also owns subsidiaries such as Brand Jordan, Converse and Hurley International. Kaepernicks lawyer, Mark Geragos, has said that his client is going to be a part of the solution. Kaepernick has also said that he is ready to play if given the opportunity. Nike has had an endorsement deal with Kaepernick since 2011. about all things NFL and NBA, adding to a rather healthy obsession with playing Just Do It Months later, the two sides reached a financial settlement. Those first ran in September of 2018. However, Nike defended their decision, and claimed that they were supporting Kaepernicks right to peaceful protest. Sweatshops, by definition, are any factories that break labor laws. The logo is derived from goddess wing,swoosh, which symbolises the sound of speed, movement, power and motivation. In response, ArizonaGov. Sep 5, 2018. The brand went ahead and released the ad early on social media. Former 49ers quarterback Colin Kaepernick became the face of Nikes 30th anniversary Just Do It campaign in September. Kaepernick has once again announced that he is ready to return to the . Nike was initially slow to respondbut under increasing pressure, it eventually made some changes by improving its monitoring efforts, raising the minimum age of workers, and increasing factory audits. What other brands do Nike own? Colins actions received mixed responses from around the country, but they apparently benefited Nike massively. 3 min read. Nike also uses real leather that is LWG certified. So, is Colin Kaepernick still with Nike? The most prominent sponsor for Ronaldo is Nike, who reportedly pay him more than $20m every year. Ronaldo, Mbappe, Lewandowski & list of brands partners. He argued that the American flag represented a country that oppresses people of color. $250 millionBrady, who led the New England Patriots to a record six Super Bowl victories in 20 seasons with the team and added one with the Buccaneers after the 2020 campaign, has a net worth of $250 million, according to Celebrity Net Worth. It will be up to Kaepernick to show his doubters that he is an NFL player beyond his Nike campaigns. NFL commissioner Roger Goodell has said that Kaepernick is not blackballed from the league, and that he still has an opportunity to play in the NFL.. He is seeking an apology and to be reinstated to the NFL. Kaepernick, a former San Francisco 49ers quarterback, had made headlines a few months earlier when he refused to stand during the national anthem in protest of racial injustice and police brutality. The tweet in question shows a picture of a Nike shirt with the words Cancel Kaepernick printed on it. In September, Nike renews Kaepernicks endorsement deal, which had been on the verge of expiring, despite the fact that he had not played in the NFL in nearly two years. The top shareholders of Nike are Phil Knight, Mark Parker, Andrew Campion, Swoosh LLC, Vanguard Group Inc., and BlackRock Inc. Nike also sponsored soccer players such as Ronaldinho, Ronaldo, Cristiano Ronaldo, Didier Drogba, Neymar, Zlatan Ibrahimovi, Wesley Sneijder, Wayne Rooney and Landon Donovan, among others. Nike's stock reportedly rose over 18% since the announcement of the Kaepernick deal, adding a spectacular $26.2 billion to the Nike coffers and increasing its value at nearly $146 billion.When . He was reportedly signed by the brand in 2011 and was kept on the endorsement roster since then, but wasn't used until now. This rumor was sparked by a tweet from an account that is believed to be associated with the alt-right. NiceKicks.com also reported in 2017 that Beckham Jr. 2019 Kaepernick, along with former 49er teammate Eric Reid, settles a grievance against the NFL alleging collusion preventing him from signing with any team. Through it all, Marketplace is here for you. What is Colin Kaepernicks net worth 2021? Even if it means sacrificing everything., Kaepernicks supporters hailed the ad for its boldness, but the negative reaction was swift and predictable. "I am still up at 5 a.m . Some NFL analysts have said that Kaepernicks political views are the reason he has not been signed, while others have argued that he is not a good enough quarterback to be worth the risk. There was once a firewall that, at least in the eyes of the public, divided black athletes from the concerns of being black in the United States. However, the 49ers struggled to an 8-8 record in 2014, and head coach Jim Harbaugh left to coach the University of Michigan. If Nike drops Kaepernick as a spokesperson before then, it could be seen as an admission of guilt in the collusion case. Last year, Jordan made $157 million. Asked By: Devin Hernandez Date: created: Jul 10 2021. The 80-year-old Knight, who is worth more than $30 billion, stepped down as Nike chairman in 2016, but remains "chairman emeritus" at the footwear and apparel giant, and the Knight family . During a time in which he never set foot on the field, his No. In an interview with CBS, Kaepernick said, Im not going to stand up to show pride in a flag for a country that oppresses black people and people of color. Roger StaubachRoger Staubach has a net worth of $600 million as of 2022, making him the wealthiest NFL player on the planet. In September of 2018, Nike released an advertisement with Colin Kaepernick as the face of the campaign. The Dolphins have a young quarterback, Josh Rosen, who has not yet lived up to expectations. The team may be looking for a new quarterback to lead them in the future. Money lost: At least $11 million. Young customer base The quarterback hasnt played in a professional game since 2016 after he began kneeling during the national anthem to protest police brutality and institutionalized racism in America. #JustDoIt," reads Nike's Colin Kaepernick campaign. According to various sites, including USA Today, the average NFL referee salary was set at $205,000 per year starting in 2019. Some people are saying that his contract expired on October 2, while others are saying that it is still valid. This amounts to a loss of about $4.2 billion in market value. According to a person familiar with Kaepernick's agreement with Nike, a new multi-year contract will include Kaepernick-branded shoes and apparel. The companys stock fell roughly 3% on Tuesday but is still up nearly 30% in 2018. Colin Kaepernick loomed large for Nike during its earnings report this week. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. Some people applauded Nike for supporting Kaepernick, while others threatened to boycott the company. According to a recent Harris poll, Nikes reputation with the general public has actually strengthened over the past two years, and theres been renewed interest in Nikes commercials featuring brand ambassador quarterback Colin Kaepernick. How Much Does Colin Kaepernick make with Nike? Russell Wislon played for the Seattle Seahawks from 2012 to 2021. Kaepernick had other endorsement deals with Beats By Dre headphones, McDonald's, Jaguar, Electronic Arts and MusclePharm. Former NFL quarterback Colin Kaepernick wants the world to know: He's ready to be a slave again. Let us know in the comments. In a new interview with Ebony magazine, the former San Francisco 49ers quarterback and activist said he still practices daily in case a professional football team calls. BREAKING NEWS: Colin Kaepernick has reportedly signed a 2 year, $32 million dollar contract with the Las Vegas Raiders after a private workout session with the team. Kapernick has for years been a multimillion-dollar partner with Nike, one of the world's biggest sportswear makers. Money lost: At least $13.6 million. According to a recent Harris poll, Nikes reputation with the general public has actually strengthened over the past two years, and theres been renewed interest in Nikes commercials featuring brand ambassador quarterback Colin Kaepernick. Is Colin Kaepernick still with Nike 2022? It was something of a change that they only were discovering then. of this industry make him a sports aficionado. After playing in the NFL, Tebow pursued a career in baseball and reportedly made $660,000 in salary. Top Nike athletes, including LeBron James and Serena Williams, have publicly backed Kaepernick and his right to protest. Does Colin Kaepernick Still Have A Nike Contract? In the past few years, Nike has felt pressure from competitors like Adidas and UnderArmour to increase sponsorship spend for sports teams and athlete endorsements. So much so, in fact, that Nike spent more than $9 billion on endorsements in 2016. But their faith in Kaepernick and the risk they took on him paid off as they yielded a record number of interactions on their ground-breaking campaign with him. However, his playing career has been hampered by controversy. Despite a compelling interview, Dr. Jason Johnson does not see Colin Kaepernick playing the NFL again, although he does see a path for him to retire on an NFL team. It gave the Niners QB his platform and support from a major sports manufacturer for his ideas and beliefs. His tweet has been retweeted more than 100,000 times. Why did H&M ban Xinjiang cotton? Kaepernick gained international attention in recent years for his role in leading NFL player protests during the national anthem. In 1988, Nike promoted the image of a solitary senior citizen running on a bridge not, presumably, because it was looking to break into the octogenarian market but because it was hoping to sell inspiration. Colin Kaepernicks Net Worth (Updated 2022). Mbappe as His NFL Return Tour Takes Him to Paris Saint-Germain. What does Nike stand for? Nike said the sneaker was nixed out of a fear that it might unintentionally offend some customers, but did not address whether Kaepernick was a factor in the decision. No, they are not. This has led to speculation that he may never play in the NFL again. During the 2016 NFL preseason, Kaepernick became the first NFL player to kneel during the national anthem, in what he said was a protest against police brutality and racial injustice in the United States. March 15, 2022 04:12 PM. Seems they're all stuck with each other. The picture is paired with the caption from the Kaepernick ad. Kaepernick himself has not commented on the situation. Apr 2, 2022. From Ronaldo to Ronaldinho via Kylian Mbappe and Cristiano Ronaldo, American sportswear giant Nike has always been associated with some of the biggest names in football. Staubach is also the richest NFL player after retirement. YouGov, which tracks consumer perception of brands, found that 46% of current Nike customers have a positive opinion of Colin Kaepernick, compared to 34% of the general public. Tracy Lopez August 25, 2022. Im going to continue to stand with the people that are being oppressed, he said in an interview with ESPN. Colin was phenomenal today. Some supporters argue that the Panthers signing of Kaepernick is a major victory against NFL racism and proves that he is still a talented player deserving of a spot on an NFL roster. However, there are a few teams that could be a potential fit for him. A special edition Nike jersey featuring Kaepernicks name sells out in less than 24 hours. Last year, he was named GQs Citizen of the Year, and, in April, he won Amnesty Internationals Ambassador of Conscience Award. and set in Futura Bold Condensed) is a trademark of shoe company Nike, and it is one of the core components of Nikes brand. Michael Jordans net worth is estimated to be $2.2 billion in 2022, making him the richest athlete in the world. As of 2022, the Nike brand was valued at more than 33 billion U.S. dollars , which is an increase of nearly three billion U.S. dollars from the previous year. A little quick math shows Jordan has made $180 million in royalties over the past 12 months. According to ABC News, sales of Nike "boomed" after Kaepernick's famous "believe in something, even if it means sacrificing everything" ad. On top of earning more than $90 million in salary over the course of his career, Michael Jordan has raked in serious dough from numerous endorsementsmost notably with Nikewho has even given the G.O.A.T. Other people felt that he was using his celebrity to bring attention to a very important issue. Williams, the tennis legend who also appears in Nikes new campaign, first signed a five-year, $50 million contract with Nike in 2003. Kaepernicks protests polarized the country. It will be up to Kaepernick to show his doubters that he is an NFL player beyond his Nike campaigns. Ad Choices, Beto ORourke, John McCain, and Respecting Fellow-Americans. Ronaldo also rakes it in from other endorsements with brands such as Herbalife, EA Sports, and American Tourister. Now, almost three years after the original ad campaign, there is speculation that Kaepernick may no longer be affiliated with Nike. While the interest in recruiting him remains high, things are looking up for the 34-year-old NFL QB.May 18, 2022. At the same time, Kaepernick supplants Alex Smith as the 49ers starting quarterback and leads the franchise to a deep playoff run, culminating in a Super Bowl loss to the Baltimore Ravens. Did you know Nikes logo has a hidden message? Former footballer, Civil rights activists. There has been much speculation as to whether or not Colin Kaepernick will return to the NFL. At the time, the deal appeared to cement Kaepernicks status as the 49ers franchise quarterback. To me, this is bigger than football and it would be selfish on my part to look the other way. ESPN's Darren Rovell, meanwhile, notes that Nike has developed more of a backbone with its athletes over the years. There has been some speculation that Kaepernick might sign with a team in 2020. There has been some recent news and speculation about whether or not Colin Kaepernick is still with Nike as of 2022. Nike just did it and made Colin Kaepernick the new face of its iconic ad campaign, As Nike tightens control, its swoosh may disappear from some retailers shelves, Colin Kaepernick may make it back on an NFL team. His tweet has been retweeted more than 100,000 times. While the interest in recruiting him remains high, things are looking up for the 34-year-old NFL QB. What happen to H&M in China? There has been a lot of speculation on social media about whether or not Colin Kaepernick still has a contract with Nike. Nike actually signed Kaepernick in 2011. Nike is the world's largest supplier of athletic shoes and clothing, making them one of the most valuable sports companies in the world, according to Forbes. In this telling, Kaepernick the subversive is transformed into something more legible, more familiaran American character whom Steinbeck might have imagined. 4 The co-founder of Nike, Phil Knight, and his son Travis Knight, along with the holding companies and trusts they control, own more than 97% of outstanding Class A shares. Does Nike still sponsor Colin Kaepernick? Former San Francisco 49ers quarterback Colin Kaepernick is pursuing other opportunities, but that doesn't mean he has ruled out a return to the NFL . The former NFL quarterback has an estimated net worth of around $150 million. He made his 16 million dollar fortune with Nevada, San Francisco 49ers. And now Nike chooses to support Colin Kaepernick in his protest against police violence. We unite to oppose those who would deny our basic freedoms. The Seattle Seahawks and others explain why they took a knee. Is Colin Kaepernick still with Nike 2022? However, Kaepernick is still a free agent, and it is possible that he could sign with a team before the start of the 2022 season. Kaepernick, a former quarterback for the San Francisco 49ers, made headlines in 2016 when he began kneeling during the national anthem to protest police brutality and racial inequality. Their relationship with Jordan changed all that. There are various marketing and PR strategies that make Nike ads effective; however, it is their combination approach that allows them to capture a wide audience and maintain a positive brand reputation. Air Jordan is an American brand of basketball shoes, athletic, casual, and style clothing produced by Nike . Goliath has size and strength, but David is the one with the compelling story. Nike continues to use the tagline across much of its advertising and branding today. Well have to wait and see what happens next. The 2022 NFL regular season will kick off in September and Colin Kaepernick has not signed with an NFL team. Check out our other channels:NFL Mundo https://www.youtube.com/mundonflNFL Brasil https://www.youtube.com/c/NFLBrasilOficialNFL UK https://www.youtube.com/ch. The Washington Redskins, Miami Dolphins, and Oakland Raiders are all teams that could use a quarterback, and Kaepernick could be a good fit for any of them. On Twitter, irate critics posted images of burning Nike shoesa cathartic move, perhaps, but an economically questionable one, given that those shoes were presumably paid for a long time ago. How Dan Marino, Vince Young and Other Broke NFL Players Lost Their Fortunes. Roger StaubachRoger Staubach has a net worth of $600 million as of 2022, making him the wealthiest NFL player on the planet. Kaepernick became a household name in 2016 when he began kneeling during the national anthem to protest racial inequality and police brutality. The Miami Dolphins could also be a good fit for Kaepernick. That history stands as a curious preamble to Nikes decision to feature Colin Kaepernick, the erstwhile quarterback of the San Francisco 49ers, who has not played professional football in nearly two years, as a face of the thirtieth-anniversary Just Do It campaign. Just Do It or JDI for short (stylized as JUST DO IT. One meme features a photo of Pat Tillman, the former safety for the Arizona Cardinals, who quit football to join the Army after 9/11,and was killed in a friendly-fire incident in Afghanistan. Those first ran in September of 2018. Does Colin Kaepernick still work for Nike? It is unclear what will happen with Kaepernicks contract, but we will update this article as new information becomes available. Despite the controversy, Kaepernick has said that he plans to continue his protests this season. There is no clear answer to this question, as Kaepernick is currently a free agent and has not yet signed with a team for the 2021 season. Nike did not use Kaepernick in any advertising campaigns during this period. Just Do It is still as relevant to us as a brand today as it was 23 years ago, says Davide Grasso, VP of global brand marketing at Nike. How much is Kaepernick worth in 2021? But on March 20, 2019, it was announced that the Carolina Panthers had signed Kaepernick to a one-year contract, sparking both celebration and backlash. Did Colin Kaepernick get signed to a contract? Considering this, Does Nike still support Kaepernick? While at the NFL, he earned a little under $10million in total salary. An unquenchable thirst to learn All rights reserved. The campaign includes a giant Kapernick billboard in San Francisco's Union Square. It is also possible that Kaepernick will sign with a different team for the 2021 season. outdoor sports like basketball, and soccer with an almost encyclopedic knowledge More recently, he served as the face of Nikes marketing campaign to celebrate the 30th anniversary of its Just Do It slogan. Theres been renewed interest in Nikes commercials featuring brand ambassador quarterback Colin Kaepernick. But their point is undermined by a different set of images and videos, detailing the final moments of Walter Scott, Eric Garner, Tamir Rice, and the nameless others who have died in similar circumstances. NFL insider Charles Robinson has more. It was the name of the Greek winged goddess of victory, it was short and had a strong sound thanks to the K letter. Quotes displayed in real-time or delayed by at least 15 minutes. the red hood diaries night of the full moon (770) 727-5800; lucky rider back bling jessica@momentumtransformations.com; shared calendar not showing up outlook 2016 Mon - Fri: 9:00 - 5:00 Is Colin Kaepernick still with Nike 2022? Last fall, Nike released a groundbreaking ad featuring the former N.F.L. Nikes first professional athlete endorser was Romanian tennis player Ilie Nstase. He is reporting that Kaepernick's deal is a "star" caliber one worth millions per year. As of Sep 22, 2022, the average annual pay for a NIKE Athlete in the United States is $41,196 a year. Many people were outraged that Nike would endorse someone who was seen as being unpatriotic. 7 jersey outsold those of most active players. Michael Jordan (Nike) There is no definitive answer to this question, as it is impossible to know what teams will be in the NFL in 2022. According to CelebrityNetWorth.com, Rodgers is worth $200 million. Colin Kaepernick Net Worth 2022: Biography Salary Career. "Colin and I welcomed our amazing baby to the world a few weeks ago and we. An NFL author at EssentiallySports, Anuj Tazhatuveetil is pursuing a Master's Nike Stock Closes Down 3.16% On Day After Colin Kaepernick Ad Campaign Announcement. Nike has long sponsored athletes to the tune of millions of dollars. This is partly about the prerogatives of success: in 1988, Nike was trying to reverse declining sales and was still building its standing in sports beyond track and field. Kaepernick has said that he is still interested in playing in the NFL and is still working out in preparation for a potential return. In Greek mythology, Nike is the Winged Goddess of Victory. What is the message of the advertisement Nike? 1. The claim that it is disrespectful to the military to protest unchecked state violence directed largely at black people is rooted in a euphemistic version of the American past and a blinkered version of the present. How do I enable in-stream ads on Facebook? At best, giants simply live up to expectations. Luther Elliss. Patrick Mahomes TikTok Star Brother Jackson Mahomes Has a Polarizing Message for Haters. Nike will also contribute to Kaepernicks Know Your Rights charity. Brand purpose requires sustained, long-term commitment. Former San Francisco 49ers quarterback Colin Kaepernick has been in an NFL exile for nearly 6 years and had some close shaves in that point of time. However, the most recent reports suggest that Kaepernick is actually planning to make a return to the NFL. There has been much speculation in the past few weeks over whether or not Colin Kaepernick will be returning to the NFL. Kaepernicks fans are hopeful that he will return to the NFL. Is it illegal to have cameras in an Airbnb. Who is the blonde girl in the new Verizon commercial? While the interest in recruiting him remains high, things are looking up for the 34-year-old NFL QB. In July of 1988, Nike released the first of its ads under the slogan Just Do It. The spot featured Walt Stack, an eighty-year-old man, ebulliently trotting across the Golden Gate Bridge as part of his daily seventeen-mile run. Before they decided to fully embrace him in 2018, Nike was considering dropping Colin Kaepernick. This includes his career with the Pittsburgh Steelers for 14 long years, TV, movie appearances, and endorsements. Nike and Adidas are among the global brands now facing a revolt among Chinese consumers for expressing concerns about forced labor in Chinas Xinjiang cotton industry. It will be up to Kaepernick to show his doubters that he is an NFL player beyond his Nike campaigns. But his image still did not appear on any Nike advertisements, and. Kaepernick became a household name in 2016 when he began kneeling during the national anthem to protest racial inequality and police brutality. Nike uses synthetic leather in many of their products because it is cheaper then real leather, tends to be more breathable, and easier to clean. He became a two-time All-American quarterback and 2007 Davey OBrien Award winner at UF and has since built his fortune. Rely on your financial support to keep making that possible and strength but. Than football and it would be selfish on my part to look the other way any factories that break laws., power and motivation household name in 2016 now, almost three years after original! Pursued a career in baseball and reportedly made $ 660,000 in salary Kaepernick and his right to racial! Ebulliently trotting across the Golden Gate Bridge as part of the 2016-2017 NFL season been by. Branding today 2016-2017 NFL season channels: NFL Mundo https: //www.youtube.com/mundonflNFL Brasil:. Still working out in preparation for a Nike athlete in the new Verizon commercial did! 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