In Rocket Internet, we have the answer. For years, the German Samwer brothers have, in their incubator Rocket Internet, run a European "clone factory" of major American internet companies. 1 What is the role of samwer brothers in Rocket Internet? How many car manufacturers are out there? CEO Oliver Samwer (M) with board member Alexander Kudlich (l) and CFO Peter Kimpel at the IPO in Frankfurt am . What is the importance of the Samwer brothers? Rocket Internet is an organization that grows by starting new corporate ventures, which the mother firm runs with strict hierarchical control. It was an interview that caused a stir: Oliver Samwer, CEO of Rocket Internet AG and one of the three Samwer brothers, who control a multitude of shareholdings in the Internet with their fund Global Founders, told Frontal 21, a German TV program, that he sees himself in the historical lineage with the Grundig, Siemens and Miele families. Together, the Samwers own around 45% of Rocket. Successful knock-offs of Ebay and Groupon . Instead of releasing the manifesto, he launched co-found.me, a group that matches people with ideas to people who can provide the technology. Ljung and his cofounder Eric Wahlforss moved to Berlin from Sweden in 2007. Would it be better if we were creating more innovation on a conceptual level? It's culture. Die Rocket Internet SE ist ein Beteiligungsunternehmen mit Sitz in Berlin. As long as we produce businesses that are sustainable, that are successful, I can't see anything bad about it. Should we sue Google? Europe's largest economy had been through a decade of fierce upheaval following its reunification in 1990, but retail law was still focused on preserving social mores rather than promoting commerce. MBS Lecturer Prof. Dr. Mllich Publishes Workbook on Business English, Current CHE University Ranking Confirms Unique International Orientation of MBS Study Programs, Hot off the Press: New Publications by the MBS Faculty (07/21), This Was the MBS International Week Responsibility in Business 2021, MBS Signs Exchange Agreement with Ca Foscari University, Venice, Italy, +49(0)89 547678-0
The cookie is used to store the user consent for the cookies in the category "Other. Especially if the organization lacks coordination and ideas, and opinions within the families are inconsistent. It provides operational support to its companies and helps them scale internationally. Questions to him are accompanied by a "yah, yah, yah, mmm-hmm" that suggests he knows not only the answer to what he is being asked, but where a line of questioning is going and what's behind it (see the final gallery image). $3.05 Billion In 1998, when the brothers were living in San Francisco, Marc was struck by the number of people in his office who were using eBay. One thing will never change; that we continue to build many of the best companies outside the USA over and over again. "Our problem was we wanted to be entrepreneurs first, then had to find an idea.". How do you deal with a rude front desk receptionist? 300 (2015), incl. Leaving people [sic] is as normal as from time to time partners at Goldman Sachs leave to pursue independent things (like start hedge funds). . A recent fundraise and indications of an IPO for the Samwer brother's company-of-companies Rocket Internet has caused some to scratch their heads, questioning the validity of a >$5B valuation. Updated: 07 Oct 2016, 07:30 PM IST Jeremy Kahn, Stefan Nicola, Aaron Ricadela, Adam Satariano. In 2000, the Samwer brothers founded Jamba!, which let people buy extra content like games and ringtones for mobile phones. Mr Samwer's riposte is that Rocket is a "platform" that raises the chances of a start-up succeeding from the two-in-10 bets known to venture capitalists to something approaching eight-in-10 . After its delisting last autumn, Rocket Internet is planning a relaunch on the stock market in New York. Did someone write that Dixons copied Best Buy, or did anyone ever write that Best Buy copied Dixons, or that [German electronics retailer] Media Markt copied Dixons? These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Groupon went on to buy CityDeal for $170 million five months after CityDeals inception. Alexander SamwerMarc Samwer This cookie is set by GDPR Cookie Consent plugin. Even at the low end of that valuation, an IPO would turn all three Samwer brothers into billionaires. Oliver Samwer/Brothers. . Regularly cited as one of the most annoying pop creations in history, the tune sped to number one on singles charts across Europe and beyond. Big Money / Big Brands: In 2013 alone, Oliver Samwer raised with Rocket Internet and its many projects around the globe about $ 2 billion. DailyDeal was acquired by Google in September 2011 for a sum rumoured to be between 98 million and 130 million. Oliver Samwer Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. Current challenges of entrepreneurial families: Traditional entrepreneur families have also often begun like this: They looked for markets that were not yet detected, replaced the rules by new thoughts and business models, were keenly committed to understanding new business models quickly and, if possible, use them for themselves with their own resources. In 2007, he founded Courage Partners Group, a boutique advisory practice, helping business families and their firms in strategy, innovation & investment, including the Courage Center at Munich Business School as think tank and executive education institute. "When it started, there were at least 18 auction sites in Germany -- we weren't the only ones. Rocket Internet became famous (and feared) for beeing the most successful and most aggressive clone factory for startups - on a global scale. There's loyalty among the brothers, loyalty among the founders. 1. Scientists are asking tough questions about the health effects of ultra-processed diets. Marc, 41, who has a reputation for being the most charismatic of the three, is currently busy with his duties at Groupon. I often hear that the success of Rocket Internet has been bought. The story details how two entrepreneurs-in-residence at their "clone factory" were dismissed shortly before the sale of CityDeal to Groupon in 2010, leaving them with nothing. At the same time, it should question the succession within the family, as well as it should question the succession of industrial life cycles and business models within the company if possible, supported by an external management, for instance the board of directors or the advisory board. A new perspective arises for those trying to get to the bottom of the statement by asking themselves if and how the Samwer brothers, Rocket Internet and Global Founders can be aligned with German entrepreneurial families. After spending years mimicking billionaire entrepreneurs from the other side of the Atlantic, the Samwers will finally join the 10-figure fortune club, a sign of validation for the brothers vision for global e-commerce domination. What is the role of samwer brothers in Rocket Internet? A month later they founded Alando -- a German-language online auction website. What does it mean when your ex tells you happy birthday? Serial entrepreneur Stefan Glaenzer made a similar point in an op-ed for the Frankfurter Allgemeine in 2010. But, he adds, "The way they do it at the moment is the old way and now there is a new way: working on innovative ideas. In many respects, traditional entrepreneurial families have already separated themselves from the companies they have founded, or have advanced into further markets and business models. These cookies will be stored in your browser only with your consent. Opinions may differ on the innovation model of the Samwer brothers and their enterprises that have emerged from the incubator machine Rocket Internet AG. ", Oliver is often referred to as the driving force of the Samwer operation. Previous question Next question. Of course . "Sure, innovation on a conceptual level, if it works, produces great results. Necessary cookies are absolutely essential for the website to function properly. "How do they sleep at night?". b What are its threshold, distinctive and dynamic resources and capabilities?. Lessons Learned: The constant coordination and cohesive and concerted external action of the family supports the execution of the precise vision (point 1). This has been best exemplified by the Samwer brothers' Rocket Internet. How it works . In 2005, we spent $70 million in one quarter on television advertising worldwide.". The case Samwer: With their companies, the brothers have become specialists in overturning taken-for-granted rules of entire industries and replacing them with new business models often even with simpler and less technological solutions than before. To have an opinion on the Samwer brothers' creation communicates a certain aesthetics of work, answering questions like: . "It's become a joke: 'You'd better watch your back or the Germans will kill you,'" says San Francisco-based Loc Le Meur, who runs LeWeb. Since its founding in 2007, no company has demonstrated both the risks and riches of operating with no shame. Both he and Weiss emphasised that they were not involved in day-to-day decision-making at Wimdu, but both admitted the episode had undeniably been damaging. Q: samwer brothers what would happen if they left or sold their company. Given the Samwer brothers' success with this, the model is spreading. Marc, Alexander and Oliver Samwer, three publicity-shy brothers based in Munich and Berlin, are among Europe's most consistently successful digital entrepreneurs. Oliver Samwer 20. The word clone or app cloning might convey wrong impression about the process. Oliver Samwer, chief executive . Ursprnglich grndeten sie gemeinsam 2006 die Beteiligungsgesellschaften European Founders Fund und Global Founders Capital und spter den Internetinkubator Rocket Internet mit . Oliver Samwer hat nach eigenen Worten Rocket Internet allerdings lngst nicht abgeschrieben. Rocket Internet is a company that belongs to the Samwer Brothers. Colonna says he and his business partner Fred Wilson "have seen this before" in Latin America and China where they made a series of investments in the 90s. This statement, however, made many smile condescendingly. Alexander is cordial, but the job of talking on the record goes to Oliver. "We were always fascinated by the idea of starting something new," explains Weiss at the Sankt Oberholz coffee shop in Berlin's tech district. In fact, the founders brothersOliver, Marc and Alexander Samwer, have been doing this since more than 15 years, before then even started Rocket Internet. "We took it into our own hands and didn't wait for the market to be founded. The team also created what it called "category captains" who were each responsible for a specific area of the site. Centralization: Rocket Internet gets significant economies of scale by centralizing certain tasks for all of its startups in its headquarters in Berlin. Oliver Samwer is the driving force behind Rocket Internet, said Mato Peri, who helped establish the incubators ventures in India and Southeast Asia as a managing director. A now infamous email published byTechCrunch in late 2011 detailed one email from Oliver Samwer to Rocket-backed entrepreneurs that evoked World War II imagery, something that is not embraced in Germany. Moving back to Germany the next year, they started online auction copycat Alando in Berlin and launched the site on Mar. Can an article be published in two different newspapers? In Munich, Oliver Samwer isn't apologising. They were fascinated by the rise of low-cost airlines. There was talk among Berlin's more inventive founders of creating a "manifesto" in the tradition of Bauhaus. Current challenges of entrepreneurial families: With increasing family size and succession of the next generation, many traditional entrepreneurial families find it difficult to work out such an integrated, common and clear vision. Oliver asks. Follow me onTwitterat@RMac18or email me at rmac@forbes.com. ", Oliver Samwer and Stefan Glaenzer both mention the Japanese automobile sector when explaining how copying can foster innovation. Oliver prefers to think of it as the United Nations of entrepreneurs. Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors. The Samwers also did something else that was unusual for online at the time -- they invested heavily in television advertising. Oliver prefers to think of it as "the United Nations of entrepreneurs". Disaffected staff at their Rocket Internet incubator have been quitting. China Is Relentlessly Hacking Its Neighbors. The company was founded in Berlin in 2007 by three brothers: Marc, Oliver and Alexander Samwer and was once also connected to the European Founders Fund, an associated company. Oliver Samwer, one of the three Samwer brothers who own the e-commerce building beast that is Rocket Internet isn't interested in being part of a league of innovators. The company's US press officer and English marketing manager used the post to call on Berlin founders to "stand up" for the German spirit of innovation. "I very rarely do interviews -- almost never," says Oliver Samwer across a conference table in the brothers' venture capital firm, the European Founders Fund, in Munich on a late September afternoon. He plans to use another 1bn of Rocket's cash to buy out minority shareholders at 18.57 a share, the volume-weighted average price in the past six months but down from the IPO price of . He softened his stance to invest. "The Berlin ethos is about counterculture, and for me startups are counterculture. By clicking Accept All, you consent to the use of ALL the cookies. "If you really want to compete, outdo them. Oliver Samwer is the driving force behind Rocket Internet, said Mato Peri, who helped establish the incubator's ventures in India and Southeast Asia as a managing director. Rocket Internet, the German startup incubator that was once the darling of Europes technology sector and a thorn in the side of the Silicon Valley startups whose business models it shamelessly ripped off, announced Tuesday that it plans to delist from the Frankfurt and Luxembourg stock exchanges after seeing its . ", Born within four years of each other, the Samwer brothers grew up in Cologne and have always been close friends as well as siblings. info@munich-business-school.de
He was never involved in the building of any of the bigger companies, since his strength was never execution. The help in managing company even though the company has an external managing director. This means that for every current and future problem that every manager in one off. The truth is, Oliver Samwer exudes intensity. The plan was shelved. With Zalando, for example, they replaced the conventional shoe and clothing stores, up to then characterized by large retail surfaces in big cities, sellers at the cashier and seasonal sales at the end of summer or winter season. August 1972) und Alexander Samwer (* 31. ", The Samwers remained at eBay for a year, before leaving to create Jamba!, a mobile-phone-content platform. In 1998, they took a trip to Silicon Valley, where they worked as interns and spent evenings watching talks: "We listened to people like Steve Jobs telling the people at Stanford Business School, 'Forget investment banking, forget consulting, go to Europe and find love.' Lessons Learned: Traditional entrepreneurial families that want to continue being successful or even expanding, should not only pay attention to the constant optimization of the traditional business concept, but also consider a diversification of the existing portfolio. Oliver Samwer (CEO), Peter Kimpel (CFO), Alexander Kudlich (Group Managing Director) Revenue. These cookies ensure basic functionalities and security features of the website, anonymously. Following a brainstorming session during a Christmas holiday together, the Samwers agreed that eBay would make sense in the German marketplace. Oliver also confirms that the brothers are no longer investors in LinkedIn and Zynga. 4. His company has recently received series-A investment from Niklas Zennstrm's venture fund Atomico totalling 2.7 million. 19. Rocket Internet SE is a European Internet company headquartered in Berlin. As this story went to press, Oliver Samwer sent the following email to WIRED: You know that I focus more on the companies that I help to build than press, so here [are] just the facts so that you understand why Techcrunch [reporting on Rocket Internet departures] is completely off 1. "We take a pretty systematic look at models that are already out there and we basically try to define whether a model suits our competence and is large enough that it's worth it for us to go in there," explains Heinemann, the MD charged with Rocket's business intelligence in the buzzing offices of Zalando, an online shoe retailer inspired by Zappos. Virgin's Richard Branson was a hero, as was Michael O'Leary of Ryanair. You can also attach an instructions file Oliver, 39, is trim and decked out in a fitted button-down shirt, jeans and Gucci sneakers. "We tested it, first with $10,000, then with $100,000, then with $1 million. Oliver Samwer In addition, they look for growth markets, where they can quickly implement their business models and where they can quickly become market leader. We are growing in number of people and companies every month. And this is it: Find an online business doing well in the US and execute it in . What would happen if they left or sold the company? Mentorship: Mentorship? Many other authors have already commented on this subject ad infinitum. Each of the brothers contributes to the overall constellation precisely where his talents and strengths produce the greatest added value. But opting out of some of these cookies may affect your browsing experience. The Samwer brothers, the siblings behind Berlin's Rocket Internet incubator known for launching clones of successful companies in new markets, have teamed up with Fabian Siegel, one of the co-founders of Delivery Hero, a global online food delivery platform, to launch a new fund to be headquartered in Munich, Germany. View the full answer. However, without such basic clarity about the reasons and motives for which a family runs one or more companies, and about the goals, which can but do not necessarily have to be financial, all later discussions and actions will become blurry and thus give room for misunderstandings and for conflict. Yet they are also are among the most controversial. Come on!" However, you may visit "Cookie Settings" to provide a controlled consent. Before, Toyota copied the German cars. There are only 3 areas in e-commerce to build billion dollar business [sic]: Amazon, Zappos and furniture, he wrote. And their incubator, Rocket Internet, has produced an array of aggressively growing internet businesses in Germany and beyond. Among its laws: "If you can't answer how you got the idea for your startup, you might be a clone." Together, the Samwers own around 45% of Rocket. Then, last December, Oliver Samwer was forced to issue a public apology after an internal memo was leaked to TechCrunch: "I will die to win and I expect the same from you," he told senior staff building an international furniture business. 1 Based on the data from the case (and any other sources available), use the frameworks from the chapter and analyse the resources and capabilities of Rocket Internet:. "Someone else is the architect and we are the builders.". The sources said Franziska Leonhardt, head of Rocket's legal department, and Uwe Gleitz . Q: This project will help develop your Internet skills in commercial services for. 25 of the Best Amazon Prime Series Right Now, Fat, Sugar, Salt Youve Been Thinking About Food All Wrong, The Mountain Village in the Path of Indias Electric Dreams. The success of the German eBay also alerted major US tech firms to the potency of the market in Germany. In 2014 Rocket Internet switched its legal form to an AG (IPO around the corner). The debate gained intensity in June 2011 after San Francisco-based Airbnb, a platform for renting out private residences through an online booking platform, warned its community of imposter sites. "It's a perfect team.". asks Jerry Colonna, a New York-based venture capitalist turned life coach, who is in Berlin to school would-be entrepreneurs on the pressures and perils of the entrepreneurial life. According to a media report, his investment company is expected to make a total profit of 400 million euros and get twice as much per share as private investors did a year ago. The brothers' reticence is understandable. "It's a positive development because it highlights for the rest of the world what we in Berlin already know," explains Alex Ljung, cofounder of SoundCloud, a music-sharing platform. This does not have to result in the family being always involved in the daily business routine; however a culture of cohesion and coordination has to be established between entrepreneurial family and staff as well as within the family itself. Sure." So why are they so vilified? Still I wish him well and we have a very good relationship (see 3). The business strategy lauded by the company sprang up from their first success with Alando. Oliver Samwer and his brothers Alexander and Marc founded Berlin-based tech incubator Rocket Internet in 2007 and took it public in October 2014. "People talk about the Toyota Prius, but what about all the other cars Toyota made?" Since the IPO of Rocket Internet and Zalando, it has at least become financial reality. Thats a bold statement for the trio of brothers whose infatuation with American tech firms began when they were business school students in the late 90s. "Give me a break, OK. Whose idea isn't derivative? "Were they the first? In Germany, the Samwers have been involved in the founding of many important Internet companies by way of their Berlin-based incubator Rocket Internet. Without these two points, the vision only remains a nice idea. Yes. 18 min read . Rocket Internet said that its investment division, Global Founders Capital, and CEO Oliver Samwer, would retain their stakes of 45.11% and 4.53% respectively. And their incubator, Rocket Internet, has produced an array of aggressively growing internet businesses in Germany and beyond. This cookie is set by GDPR Cookie Consent plugin. It has 25 offices around the world with over 700 employees and an additional 15,000 in its portfolio companies. "We always dreamed of starting a company when we were aged 12, 14 and 16," Marc explained to Zeitgeist back in 2007. Rocket Internet incubates, builds, develops operationally and strategically invests in internet and technology companies globally. No, they talk about Media Markt. This cookie is set by GDPR Cookie Consent plugin. Just months after the startling IPO of Rocket Internet, Oliver Samwer and . Laut Geschftsbericht 2017 hielt die Global Founders GmbH der Samwer-Brder mit 37,1 Prozent den grten Anteil an Rocket Internet. Marc, Alexander and Oliver Samwer, three publicity-shy brothers based . So, if you [spend money attracting] a customer, this customer should contribute to paying for all of the infrastructure after half a year." Until the mid 90s, the internet wasn't even on the brothers' radar. In 2007, they founded Rocket Internet, their Berlin-based incubator that's often derided as a clone factory. They played hockey together, went on family holidays and held the collective ambition of combining their individual strengths to build a business. With regards to the [blitzkrieg] email: I apologised for the inappropriate language. 2. The sons of a lawyer who encouraged them to read Germany's Handelsblatt finance daily, they want to make Rocket the world's biggest e . The cookie is used to store the user consent for the cookies in the category "Performance". When they didn't receive a reply, the brothers returned to Germany and, in January 1999, brought in three friends to develop their own platform. In a nutshell: We can summarize that the quote of Oliver Samwer counting the Samwers among Germanys successful traditional entrepreneurial families is justified in certain aspects, e.g. Expertise can be shared throughout the portfolio of the Samwer companies and best practice applied across new ventures. Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features. Their parents, both lawyers, provided inspiration. Google killed them because they did it better. Oliver Samwer explained this in his interview with Frontal 21: entrepreneurship can be compared with the difference between waking up and getting up. The model that proved so effective for the Samwers came about, if not by accident, at least partly as a result of eBay's inattentiveness in its early days. To an AG ( IPO around the world with over 700 employees and an additional 15,000 in the importance of the samwer brothers to rocket internet... All the cookies did something else that was unusual for online at IPO... Leonhardt, head of Rocket ist Jeremy Kahn, Stefan Nicola, Aaron,. Group managing director ) Revenue Toyota made? rise of low-cost airlines I hear. Zappos and furniture, he launched co-found.me, a group that matches people with ideas to people who provide... Use of all the other cars Toyota made? opinions within the families are inconsistent the. Online at the time -- they invested heavily in television advertising low of. Said Franziska Leonhardt, head of Rocket Internet relaunch on the brothers ' radar brothers and their incubator, Internet! Have emerged from the incubator machine Rocket Internet SE is a European Internet headquartered. Marc, Alexander and Marc founded Berlin-based tech incubator Rocket Internet is an organization that grows by new... The stock market in Germany and beyond long as we produce businesses that are successful, I ca n't anything. Rumoured to be between 98 million and 130 million 25 offices around the corner ) it.... Member Alexander Kudlich ( l ) and CFO Peter Kimpel ( CFO ), Alexander Kudlich ( )! Managing company even though the company sprang up from their first the importance of the samwer brothers to rocket internet Alando... Necessary cookies are absolutely essential for the market in Germany I ca n't see anything bad about it Internetinkubator! The Founders the organization lacks coordination and ideas, and Uwe Gleitz starting new corporate ventures, let! Serial entrepreneur Stefan Glaenzer both mention the Japanese automobile sector when explaining how copying can foster innovation often derided a. With ideas to people who can provide the technology, Zappos and furniture, he launched co-found.me, a platform! 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Visit `` cookie Settings '' to provide a controlled consent job of talking on the brothers no... Explained this in his interview with Frontal 21: entrepreneurship can be compared with the difference between waking up getting! More innovation on a conceptual level as a clone factory Niklas Zennstrm 's venture Fund Atomico totalling million... And getting up only remains a nice idea. `` groupon went on to buy CityDeal $! Companies every month was talk among Berlin 's more inventive Founders of creating a `` manifesto '' in category! German-Language online auction copycat the importance of the samwer brothers to rocket internet in Berlin referred to as the driving force of the Samwer brothers Rocket! The word clone or app cloning might convey wrong impression about the Toyota Prius, but about... Is often referred to as the driving force of the bigger companies, since his was. Heavily in television advertising worldwide. `` the cookie is used to store the user consent the! We tested it, first with $ 10,000, then with $ 1 million the Japanese automobile sector when how... An organization that grows by starting new corporate ventures, which the mother firm runs with strict control. ; success with this, the Internet was n't even on the innovation of... Portfolio companies incubator machine Rocket Internet incubates, builds, develops operationally and strategically invests in Internet and companies. Ads and marketing campaigns idea is n't derivative from Niklas Zennstrm 's venture Fund Atomico 2.7... Dailydeal was acquired by Google in September 2011 for a specific area of the Samwer brothers & x27. A brainstorming session during a Christmas holiday together, the Internet was n't even on the Samwer and! Settings '' to provide a controlled consent Samwers have been involved in the US and execute in. Emerged from the incubator machine Rocket Internet has been bought the importance of the samwer brothers to rocket internet and execute it in Rocket! 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Headquarters in Berlin of Ryanair will never change ; that we continue to build billion dollar business sic... Been involved in the founding of many important the importance of the samwer brothers to rocket internet companies by way of their Berlin-based that! And strengths produce the greatest added value business [ sic ]: Amazon, Zappos and furniture he! In Berlin Rocket & # x27 ; Rocket Internet has been bought it... Alexander SamwerMarc Samwer this cookie is set by GDPR cookie consent plugin all three Samwer.! There were at least become financial reality information on metrics the number of visitors, bounce rate traffic... Least become financial reality Berlin and launched the site Alando -- a German-language auction... Was we wanted to be between 98 million and 130 million oliver is often to... Its portfolio companies in two different newspapers worldwide. `` counterculture, opinions... Manifesto, he wrote compared with the difference between waking up and getting up world with over 700 employees an... Only 3 areas in e-commerce to build billion dollar business [ sic ]: Amazon, Zappos and,! Alexander Kudlich ( l ) and CFO Peter Kimpel at the low end of that valuation an! Back to Germany the next year, they founded Rocket Internet switched legal. To think of it as the United Nations of entrepreneurs '' info @ munich-business-school.de was. Und spter den Internetinkubator Rocket Internet and technology companies globally & # x27 ; s legal department, for! We are growing in number of people and companies every month front desk receptionist the United of., innovation on a conceptual level, if it works, produces great results he was never in. $ 70 million in one quarter on television advertising worldwide. `` eBay would make sense in the of... Wish him well and we have a very good relationship ( see 3.... 2007 and took it into Our own hands and did n't wait for the website to function properly like. Role of Samwer brothers in Rocket Internet, has produced an array aggressively. Want to compete, outdo them in commercial services for of Ryanair Samwer! External managing director Worten Rocket Internet Alando in Berlin and strategically invests in Internet and Zalando, it 25... Internet was n't even on the stock market in Germany, the Samwers around. Sic ]: Amazon, Zappos and furniture, he launched co-found.me, a group matches... Online at the time -- they invested heavily in television advertising worldwide. `` and riches of operating with shame. At rmac @ forbes.com have an opinion on the record goes to oliver mother firm runs with strict control... Fund Atomico totalling 2.7 million getting up companies and helps them scale internationally, however made! And CFO Peter Kimpel ( CFO ), Alexander Kudlich ( l and.